Good Morning Mary:
In response to this part of your post:" Am I understanding that the search engines gather
the word and the url hidden under it? That would take extra time but
look at the power of advertising you have created"
I found this article, that might be useful to you, in truth there is a lot of information on the net about everything you would ever want to know, I just was looking quickly and this is a good explanation:
The article was found on " How Stuff Works"
"Internet search engines are special sites on the Web that are
designed to help people find information stored on other sites. There
are differences in the ways various search engines work, but they all
perform three basic tasks:
- They search the Internet -- or select pieces of the Internet -- based on important words.
- They keep an index of the words they find, and where they find them.
- They allow users to look for words or a combination of words found in that index......"
P.S when you hide a link within a keyword or a keyword phrase ( long tail keywords) it is called hyperlinking. When you create an article, a post, a valued comment using a good strategy of targeted keywords, people will click on links ( the hyper links). This will take them to your site or blog. When you build yourself as a person who can be trusted, who is informing ( not selling) you are in effect becoming an authority on what you are doing. People learn to trust and see that you are credible. This in the long run is the only way to build those relationships. Search engines may pick up the words, it is the people who read them :-) So many components to this...so many Best Regards Diane Administrative Director BlogNet Awards
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