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Thomas Richmond

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Business Building Tips for Entrepreneurs :-)
10/6/2008 10:44:34 AM
Have you ever heard the saying, "I know that I waste half of my advertising budget. The problem is I don't know which half!" It is this very philosophy that is prompting me to strongly inform you... advertising doesn't work!

Let me show you why:

  • There is no way to track effectiveness (or ineffectiveness)
  • It's impersonal
  • The target audience is too large
  • It's costly to redo or improve
  • There is no call to action

    What surprises me is the number of small business owners that save their marketing dollars just to waste them on ineffective advertising. Then, they complain because nothing is working and they don't have any customers.

    I know what you're thinking, "Isn't advertising and marketing the same thing?" Well, not really. Let me explain the differences. Advertising includes: commercials, billboards, radio, and newspapers. Marketing includes: emails, letters, postcards, and fax.

    So how is follow-up marketing better than advertising?

  • You can track response rates
  • You can quickly change campaigns that aren't working
  • You can specifically target your audience
  • It leads prospects to an immediate sell If you really want to attract more customers, you will learn to market and leave the advertising to those gazillion dollar companies.
    http://www.list-twister.com/index.php?referid=2030
  • AT YOUR SERVICE. Drop A Line With The Pros!! http://www.goneclicking.com/?rid=7178 http://www.protrafficshop.com/?rid=5719 Chief Administrator & Support
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    Rinna Rani

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    Re: Business Building Tips for Entrepreneurs :-)
    10/6/2008 10:49:04 AM
    Hi Thomas,
    Thanks for sharing.

    Have a blessed day!

    Love, Rinna


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    Ken
    Ken Wolff

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    Re: Business Building Tips for Entrepreneurs :-)
    10/6/2008 12:26:59 PM
    Hi Thomas!

    I do not do any of the traditional advertising
    like
    commercials, billboards, radio, and newspapers.  However,  I do spend a lot on marketing online.  I have over the past couple of years signed up for so many things and lost track of many of them.  Some I use on a regular basis like AdLandPro and ListJoe, but many I use only on occasions.  They are very regular at taking my money.  I did find one that I think is going to replace a lot of the other ones because it is all in one place.  It is called  InternetOneSystem 

    http://internetonesystem.com/h/13651/

    Have you heard of it?  It is awesome and looks like it will save me a lot of money.

    Ken Wolff
    http://internetonesystem.com/h/13651/
    Ken Wolff
    wolff2001@gmail.com
    916-704-9238


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    Thomas Richmond

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    Re: Business Building Tips for Entrepreneurs :-)
    10/6/2008 1:51:56 PM
    Yeah Ken i have heard of it, perhaps we can swap links? You sign up to mine and i will do the same with yours. One time fee but if you don't have the 17 bucks perhaps i can make a arraignments ? http://www.list-twister.com/index.php?referid=2030
    AT YOUR SERVICE. Drop A Line With The Pros!! http://www.goneclicking.com/?rid=7178 http://www.protrafficshop.com/?rid=5719 Chief Administrator & Support
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    Ken
    Ken Wolff

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    Re: Business Building Tips for Entrepreneurs :-)
    10/6/2008 5:25:13 PM
    Thanks again Thomas! 
    I joined List Twister.  I had heard of it before but had not taken that close a look.  Looks great!!! In fact here is my Referral Link: 
    http://www.list-twister.com/index.php?referid=2071
    If somebody joins using my link instead of yours we both get paid, and we can all work together to build that persons downline and the person after that on down to seven levels.  When you get to the seventh level start another leg. 

    I look forward to seeing you over at
    InternetOne

    http://internetonesystem.com/h/13651/

    It is free with upgrade potential when you see all of the advantages. 

    Ken Wolff

    Ken Wolff
    wolff2001@gmail.com
    916-704-9238


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