_{What surprises me is the number of small business owners that save their marketing dollars just to waste them on ineffective advertising. Then, they complain because nothing is working and they don't have any customers.}

_{I know what you're thinking, "Isn't advertising and marketing the same thing?" Well, not really. Let me explain the differences. Advertising includes: commercials, billboards, radio, and newspapers. Marketing includes: emails, letters, postcards, and fax.}

_{So how is follow-up marketing better than advertising?}