Bill, This situation has more to do with how you respond than it has to do with the offender.
Not new but consider this:
1) New people read the title of the site ADLAND and assume this is the place to put ads.
2) Most posters do not read the forum description and in far too many cases do not read the forum post.
What is sad is when you see "seasoned" Adlanders, people of position, post an ad, sparklie, or other non-constribtuting materials to a forum post. One can only assume their emotions ran away with their thinking cap. They just had to get their face shown on that prominate forum and just slip an ad in their for good measure.
It takes empathy, understanding and a ton of forgiveness to function here. The "loose screws" will always abound here. Reverse your premise....you would not like to join their business but just maybe you can encourage them to join you and you can mentor them.
At any rate don't let your response ruin your day.
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