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Principles of Marketing exam covers topics that are usually included in
an Introduction to Marketing course. This material can include: the
role of marketing in society, the understanding of consumer and
organizational markets, strategy planning, marketing institutions, and
the marketing mix. You may also see some material covering
demographics, ethics, and trends within society.
Give it a try and see where you may need more help and guidance. Marketing ExamKenneth R Sword Jr
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