Menu



error This forum is not active, and new posts may not be made in it.
Promote
50 Milliseconds, the Blink Test and the Halo Effect
3/3/2006 10:31:20 PM
My first website went online in 1995. On that site was a line of text that has always been on my website, and still is. On the Internet, you don't get a second chance to make a good first impression. Do you know how long it takes for people to decide whether your site is good or not? 50 milliseconds. Not one minute. Not 30 seconds. 50 milliseconds. In a landmark study, Gitte Lindgaard of Carleton University in Ottawa, Canada proved that the brain can make flash judgements almost as fast as the eye can absorb information. Webpages were flashed in front of viewers' eyes, at the rate of 50 milliseconds each. Viewers rated the pages flipping past them. Later, they were allowed to view the same pages with more time for scrutiny. Amazingly, their judgements after a longer period of viewing matched their 50 millisecond judgements. Even more interesting, when viewers found typos or errors on sites that they had initially rated as visually appealing and professional, they were more forgiving of those errors. This behaviour is referred to by psychologists as the "halo effect" and occurs because of cognitive bias. Once you have made a favorable impression, people are more forgiving of your mistakes because they have decided they "like" you. In the crowded and competitive world of Internet business, if you don't pass the blink test, potential visitors may never know what you have to offer. The back button is right there, right now... and the competition is one click away. Gives a whole new meaning to "should I design my own site?" doesn't it. On the Internet, you don't get a second chance to make a good first impression. Blink. Time's up. Did you pass?
+0
Re: 50 Milliseconds, the Blink Test and the Halo Effect
3/3/2006 11:43:09 PM
Dear Linda, So what you're telling me is, even with the new look, I'm probably sc*#wed? LOL That is good information to know. Thank You,
Shannon Bolin
skype: shanbol
http://www.myspace.com/shannontucker1
+0
Re: 50 Milliseconds, the Blink Test and the Halo Effect
3/4/2006 3:08:06 AM
NordacoVesting Invest in a program of your future Http://url123.com/gwmsb Http://nordaco.com http://customsuperhomes.com/Nordacobuilder/ http://www.tsginfo.com/index.php?rc=RC6363 Watkins products. http://www.yourluckylist.com/index.php/welcomebizopps http://www.onelineads.com/?i=00000043488 email free to 166,000 your business opportunity. http://mailyourad.com/?Id=3242 http://www.adlandpro.com/partner.asp?ref=nordaco&pg=af Sign up for free and place your affiliate id on your web site and be advised when some one is sent to your web site. Very good program. http://www.onelineads.com/?i=00000043488 email free to 166,000 your business opportunity http://www.tagexplosion.com/tag.php?rid=2182 http://www.trafficswarm.com/go.cgi?466310 http://www.reality-networkers.com/mbenefits.php?nid=366350 http://www.listwave.com/mem/t.php?rid=20339 http://forcedlistprofits.com/go/nordaco http://www.netmarkaid.com/Oodles Help eliminate world hunger and poverty ( In prelaunch) Ralph Coppley 4319 Mary St. SW Shallotte, NC 28470 910-7547392 336-499-1857
+0
Mark Hodgetts

102
71 Posts
71
Invite Me as a Friend
Re: 50 Milliseconds, the Blink Test and the Halo Effect
3/4/2006 3:31:53 AM
Allright - I can understand that - but what makes a website appealing - Graphics?, layout content? Colors? all of the above? I presume its layout, because I doubt whether anything else is going to register in that time. I'm totally ignoring the spam post above me.
+0
Winston Scoville

477
536 Posts
536
Invite Me as a Friend
Re: 50 Milliseconds, the Blink Test and the Halo Effect
3/4/2006 9:06:24 AM
========================================= ...but what makes a website appealing... ========================================= That's the $64,000.00 question isn't it Mark? :-) When we figure out how to make that determiniation we're miles ahead of the rest.
+0


facebook
Like us on Facebook!