Jim Allen

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Spoof captures how advertisers approach millennials and consumerism
1/31/2018 4:00:37 PM
You’ve seen these images before — beaming young people cruise in a convertible, plunge into a pool in revealing swimwear, and dance at a dimly lit (yet somehow colorful) party.

By channeling these carefree cliches, reusable bottle brand Bobble created a parody ad that draws attention to the dumb phenomenon we are greeted by at vending machines, backyard barbecues, and more: the single-use plastic water bottle.

Bobble’s spoof markets a fake brand of bottled water called “Once.” As the camera pans over scenes of people causally littering and golfing a bottle off the side of a mountain, a voiceover provides an ominous motto:

May Wisdom and the knowledge you gained go with you,

Jim Allen III
Skype: JAllen3D
Everything You Need For Online Success

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