Want to know the secret to attracting leads to your Network Marketing business on a consistent basis? Well it's not really a secret, and it's not hard, it simple....... consistent marketing!

I'm not talking about promoting your business or products but marketing your offer en masse.

While your company is important and yes, the products are a big component of the business....it's the opportunity which people will be interested in and unless you let people know about it, how do you expect to get leads and contacts?

I'm not suggesting spending a fortune on buying leads which usually just leads to frustration and disappointment! I'm talking about generating your own exclusive and responsive list by marketing your offer to the right group of people.

That is the key...marketing your offer to the right group of people. I'm talking attracting targeted traffic. Simple isn't it? Put your opportunity out there in front of the right eyes and people will come looking for you. I'll explain a bit more.....

There's no point in using outdated prospecting tactics that require talking to everyone you know and trying to convince them to buy when they aren't even looking for an opportunity.

So who do you market to? Believe it or not, network marketers themselves. They will be your most responsive audience. Before you start wonder "but they are already involved in the business" the facts speak for themselves. Many network marketers give up within the first three months of starting a new business, that means the target market is pretty big and enticing.

People on the lookout for an opportunity are good prospect targets. People who seek opportunities and actively buy information about how to work from home are even better prospects. Don't get opportunity seekers and opportunity seekers who actively pursue information confused.

Opportunity seekers are on the lookout for enticing ways to build financial wealth however, are usually not as active or committed as those who will actually spend money on information. The latter are more pro-active and sooner or later will find what they're looking for.

Starting marketing campaigns on a consistent basis is important in attracting these type of leads to your offer. Running campaigns in several areas such as article marketing, web 2.0 promotions and social bookmarking means you will be casting a wide net.

Attracting these type of opportunity seekers to your offer means they're usually keen to hear what you have to say. They are YOUR targeted prospects.