_{When website owners and marketers talk about online marketing, they often refer to SEO and PPC. Email marketing can sometimes be overlooked despite being one of the most powerful methods to reach potential customers and to keep existing customers coming back for more. Perhaps a factor in this is that direct email campaigns are commonly associated with spam emails, but careful list management ensures that this need not be a problem.}

_{There are a number of stages to a successful email marketing campaign and by nailing as many as possible you can improve your results. The key to success, though, most commonly lies in the planning stage – if this is your first foray into email marketing then be prepared to treat it as a test run. The more direct email marketing campaigns you run, the more opportunity you have to optimize the process and improve your results. Here are ten of the most important steps to an effective email campaign.}

_{1 – Determine Your Ultimate Goal}

_{This might sound obvious, but having a clear goal in mind will help to concentrate your efforts. There are many effective uses of an email marketing campaign from increasing brand awareness to pushing a new product or seasonal promotion. Each of these uses typically demands a different campaign with its own style and its own components.}

_{Increasing traffic to your website is not usually a bottom line target. The reason for increasing traffic to a website is normally to improve sales and increase profits. In the majority of cases, it is more desirable to attain greater sales through fewer visitors, than having a site awash with visitors but with a poor conversion rate.}

_{A prolonged and careful email marketing campaign will naturally help to improve brand awareness. Your readers will naturally remember your name and the products or services that you sell as they gain more and more exposure to your marketing emails. Similarly, as long as you produce relevant and useful emails, your potential customers will grow to trust you making it more likely that they will purchase from you now or in the future. http://listjoe.com/j/tmobil8}  

Hi Thomas:

I read your article with interest and you did touch on some good points.

The main point that I agree on is that Planning your advertising campain is an absolute priority.

Personally I believe that the best way to market is through " getting to know people", just like what you are doing, through the use of Web 2.0 in a variety of ways such as Adland, multiply,hub as a few examples. Creating your own blog and learning how to link, back link and all the different strategies and techniques one can use to brand themselves not just an affiliate program.

That being said using other strategies such as traffic exchanges, email marketing,safelist marketing and so many more ways are indeed useful, once knowledge, strategies and techniques are used.

I know there is a member of Adland who owns her own Safelist and I hope that she visits your discussion to add her input here  :-)

What I have been learning about safelists has been very interesting to say the least.  Listjoe is one of the best ones, so I am glad that we agree on that  :-)

The key to safelists that I am finding is of course the subject line.  If you can't draw people in on your subject line..then you have one big problem.  Therefore test test test and see how different ones work for you.

Make sure that you use some kind of tracking service to see how your different ads work for you...I am sure I telling you things you already knew, but it never hurts to let people who are new to know these things.

there is a very good forum I would reccommend to learn more about safelists, traffic exchanges etc. I have to say that if you want to learn from the owners of these styles of marketing, as well as the top marketers go there:

http://www.forumknowhow.com/members/

I do warn that this is not a free forum but for $10.00 a year, the wealth of knowledge is very worth the effort.  This is not an affiliate program by the way..just good solid knowledge for those who really want to learn things.

Sorry for babbling...got on a roll there...oops.

Thomas, you do bring good ideas forward for people to talk about and I hope that many will come and visit and put in their two centsworth.

To Your Success,

Diane

_{Diane i must say you are very good at what you do, to bring something from a simple light on things to a glorious extention to think about, thank you! You are always so kind and nice, thank you for your input dear friend :) God_bless you}

_{Imagine this:}

_{You wake up one day, the sun is shining, the birds are
chirping, just another perfect day in your home business
world...}

_{... you log into a website, copy and paste some email ad copy,
press send, and...}

_{PRESTO, you just emailed 5,000 people. You expect to profit by
at LEAST $200 or so for that mailing.}

_{But that's not even the start of it.}

_{You have 8 more email lists to go, and that's just TODAY.}

_{This is NOT a dream! It's a reality.}

_{There's a new website called List Joe, and it uses a brand new
concept in list building.}

_{http://www.ListJoe.com/j/tmobil8}

_{It's now extremely easy for virtually anybody to build MULTIPLE
lists using just ONE LINK.}

_{Plus, if you go pro, you can earn $100 per sale on the special
offer upgrade.}

_{Not to mention the fact that your downline will be building up
to NINE lists for you all at once! (and possibly more in the
future)}

_{Seriously, if you know an easier way to make money, let me
know.}

_{I have not seen anything as well put together as this site in a
long time.}

_{Take a look now and tell me if you agree:}

_{http://www.ListJoe.com/j/tmobil8}

_{Enjoy Your New Lists!
Thomas Richmond}

_P.S.

_{This is still new, so whoever can get in first will greatly
benefit. I would join now and lock in your position, it only
takes a few seconds!}

_{http://www.ListJoe.com/j/tmobil8}