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    How To Guru-Proof Yourself Against Big Product Launches!
    By Titus Hoskins (c) 2008

    Even for those of us who have been dabbling in the Internet
    marketing arena for a decade or more, all these latest
    frenzied "Info-Product Launches" are downright scary. In
    recent months it is not only the product launches
    themselves that have become a little frightening, but also
    the rate at which these product launches keep bombarding
    all of us in the marketing world. It has become so
    relentless you feel like you're an extra, ducking for cover
    in some war movie; Saving Private Ryan comes quickly to
    mind.

    Once upon a time, not too long ago, you might get hit with
    one or two really major launches in a year. Now it seems
    like we are getting two or three a week. Those actively
    looking for good, solid marketing information will be
    totally drenched in the latest "How To" ebooks, videos and
    courses. Plus, throw in all those debuting membership
    sites, seminars, and private coaching sessions and even
    seasoned marketers are in serious danger of getting "Info
    Product Launch Burn-out."

    For the beginning wannabe online marketer it is a virtual
    mine field. One misstep and you can wake up, scratching
    your head: did I actually pay that much for a marketing
    product I can barely understand, let alone put into
    practice. Don't get fooled by all the promises of instant
    wealth or quick riches. If getting rich was as easy as
    123... we would all be sporting Donald Trump hairdos.

    To make matters worst, all the latest marketing trends seem
    to be promoting the laziest ways possible to make a quick
    killing on the Internet. With this simple marketing tactic
    or that SEO trick, even the dimmest light bulb on the
    planet can have roaring online success without even
    breaking into a sweat or using up any of those precious
    brain cells. Heaven forbid.

    The marketing hype has become so palpable and obnoxious
    it's like a rich relative who won't shut up about how much
    he's earning while sitting in his pj's and playing with his
    PDA.

    "How I made 1 million in 52 minutes." "How I made 100 grand
    with only a list of 45 subscribers..."

    Who is to blame for all this "Info Product Feeding Frenzy"?
    Well we won't mention names but these marketers are not shy
    about what they're doing. Just the opposite, they brag and
    boast about how they can manipulate, control and whip
    prospective customers into such a buying frenzy just to see
    who can sell the largest amount of product in the shortest
    amount of time.

    Some savvy and ruthless online marketers have turned this
    whole launch process into an art form, offering flashy
    videos with real valuable content in order to hook
    potential customers and capture their email contact
    information. The info-product launch flows out like a
    well-rehearsed opera:

    - Giving the specific date and countdown clock showing when
      the product goes live.

    - Incorporating a blog to keep everyone, including the
      search engines, informed.

    - Strictly limiting the product or buying time to increase
      demand.

    - Even manipulating you to buy the product before someone
      else beats you to it.

    - Having top-name JV partners whipping their devoted
      followers/subscribers with extra bonus offers.

    - Even enticing said affiliate partners with top prizes
      from ipods to sports cars.

    - Everything is in marketing sync for the big day.

    Some of the top marketing pros and experts are now even
    offering courses on how to do exactly that: courses showing
    HOW you can warm up and psychologically cultivate a whole
    list of prospective buyers by giving away very valuable
    information in videos, reports and online calls... all to
    make that final sale.

    There is nothing wrong with making a sale. There is nothing
    wrong with making a hundred sales, but there is something
    intrinsically wrong when you know in your heart of hearts
    what you're selling will never be used by half the people
    who are buying it.

    How many of those sales are from naive or desperate buyers
    looking for a 'quick fix' or 'easy ride' to the good life?
    How many even if they have the money to buy your product
    will never have the will power and fortitude to carry out
    the marketing game plan in your product?

    How many people are being fooled by all this marketing hype
    and rhetoric... how many will actually benefit from buying
    your product? Makes one wonder if that old saying is really
    true that in any gold rush, it is the people selling to the
    miners who make the most money.

    All of these marketing products should not only come with
    an income disclaimer, which all the marketers prudently
    include, if only by some magical power we could see
    displayed on each product in big bold letters the tell-tell
    statistic: "How many buyers will actually read/view/use and
    ultimately benefit from the marketing info-product they
    have just purchased?"

    That would be one statistic worth discovering. Of course,
    there's no way of knowing, but one could argue this number
    is quite large. Otherwise, if you believe all the claims on
    these products, half the world would be Internet marketers
    and rolling in dough.

    Online marketing is not easy. It can't be done overnight.
    There is a learning curve and you must pay your dues. Be
    extra wary of any short cuts and anyone offering them.
    Magic formulas do exist and while buying the latest
    marketing product and information can definitely make the
    journey easier; always remember, no product can make that
    journey for you. No product or system can automatically
    make you rich. Don't be fooled by flashy headlines, smart
    videos and the latest next big thing.

    Nor can anyone say these info-products don't have real
    value or merit. They do! They are of tremendous value to
    those who can benefit from them. If you're marketing on the
    web and your sites/marketing are earning you $200-$300 a
    day or an hour - even just a small tidbit of information or
    advice can dramatically increase your income. Over time the
    amount paid for any info-product will be returned to you a
    hundred-fold. Sometimes it has nothing to do with the
    info-product itself; a marketer might mention a piece of
    software or program he/she uses in their work that when
    applied to your own can make a big difference in how much
    you earn. Been there, done that.

    For everything is relative; even the large amounts charged
    for some of these seminars, coaching sessions or
    info-products can be justified if the buyer gets his
    money's worth and then some. It all depends on the
    position/angle you're coming from and how much the
    information impacts your online business, which will really
    determine if one benefits from a particular info-product or
    not.

    So the next time you're bombarded by the latest
    info-product by some of the world's best online
    marketers... STOP, take a deep breath and step back from
    all the marketing hype and manipulation. Then honestly ask
    yourself: How can I use this information? Will I use this
    information? Perhaps, most importantly, can I really afford
    this product at this time or can it wait?

    If you decide to buy, protect yourself by thoroughly
    checking out the marketer's reputation beforehand. A
    money-back guarantee is only as good as the marketer's
    word. If there is a payment option - take this route
    because you will lose less money if refunds are not honored.

    Above all, if you're buying the product because you believe
    it will solve all your problems and will virtually give you
    the path to the easy life, just remember this... you have
    to do some work. You have to put in some sweat equity. You
    have to do your own homework; no one else can do it for
    you. It doesn't work that way. Sure some smart, successful
    marketer can sell you the answers, but you still have to
    write the test yourself.

    Like most things in life, there are shortcuts; but you have
    to take them yourself in order to get to where you want to
    go. Online marketing is no different.
    ===========================================================
    The author, a former artist and teacher, is now a full-time
    online marketer who has numerous websites, including two
    sites on Internet marketing. For the latest web marketing
    tools try: http://www.bizwaremagic.com or
    http://www.marketingtoolguide.com .
    Titus Hoskins. This article may be freely distributed if
    this resource box stays attached.
    ===========================================================

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