Here's an encore presentation of a very successful article I wrote last year:
Successful MLM groups know the difference between a DOUBLE U and a W.
Even if you only earn commissions on 2 levels, or 3 or 4...that doesn't mean you should get complacent about helping people as far down in your group as you possibly can.
When I mention "DOUBLE U" I'm talking about UNHAPPINESS UPWARD: If someone far down in your group is unhappy and they quit, that makes their upline sponsor unhappy and what if they really needed that one person to make their monthly income a plus instead of a break-even or a minus? That person may think about quitting, and the person above them will be unhappy, and on and on...UNHAPPINESS filters UPWARD and it can eventually filter up to YOU even if it started with someone on a level way under you that didn't even affect your income, or you DIDN'T THINK it would, but it can.
To prevent this DOUBLE U from occurring, an entire group needs to focus on helping their downline and even their downline's downline if there are some weak links who don't have experience in marketing or can't afford too much time or money on promoting.
This is called the W focus...the W stands for WE. We need to think as a solid dependable unit.
When a group works together as a solid W it can really prevent the group-busting DOUBLE U.
Copyright 2007 Kathleen VanBeekom
WE can do it together! http://www.flalottomagic.net/?=V5188
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