Here I just copied this from the Lotto Magic back office about mailings
Lotto Magic Automatic Fulfillment
If you are using our post cards or participating in the direct mail co-op, Lotto Magic automatically handles response packages for you.
When you mail out post cards, anyone who responds will call a toll-free number for more information. They are asked to leave the ID# written on the card along with their name, address, telephone, and email. Currently, Lotto Magic sends out a membership booklet with a sticker and your ID# on it to anyone who requests a booklet on the voice line. This is not bad for you, considering the service is free and costs the company almost $1 for each request!
Once people respond, you will be able to view the responses in your back office. You should wait about 10-14 days and send out the first follow-up letter to anyone who does not join. To really improve your results, you can call responses a few days after they receive the book, and then again, about a week after you send the follow-up letter
Although the company takes care of the response package for you for free on your post card mailings, sales letters or our direct mail coop will prove to be a more financially sound investment.
You have already learned that a sales letter will out pull post cards in both initial responses and signups. If you decide to take part in our co-op or use our pre-templated sales letter, recipients who respond will be sending money to Lotto Magic for more information.
Since they are sending money, we are able to send out a personalized package consisting of a cover letter, membership booklet, audio CD, and free bonus of our choice.
We also send follow-up letters to people who have not joined 14 days latter.
UPDATE JAN 2008!!!
As you may have read in the December newsletter, we have changed the distribution mechanism of our co-op. Instead of mailing letters on your behalf, you are now in an extremely large mailing with others and will receive prospects in a rotating fashion, distributed evenly to everyone.
One of the biggest problems with direct mail is that average response rates are based on large mailings, and the only way for you to fall in line with the averages is to mail out a lot of letters and/or be consistent. If you would expect 3 out of 100 people to request more information, there's no telling what segments of a list will produce those 3. You could end up mailing post cards or letters for 6 months before you see any results. On the same token, in the 7th month you may get 21 people all at once.
With our round-robin distribution system, you automatically receive the same proportion of responses that you would if you mailed out 50,000. If we mail 50,000 post cards or letters and our response rate is 3%, should you purchase a share of 500 in that mailing, you will receive the same 3%, or 15 responses, that the mailing generates. For this reason alone, we now strongly advocate participation in our direct mail co-op system and/or the automated post card mailing system, especially if you were planning on mailing this same material yourself anyway.