ClickTale Can help You double Your Conversions!
"Our business is all about taking care of our
customers. ClickTale has played a pivotal role in allowing us to do that better
on our website."
Toby Hemmerling, Co-Founder and CEO
The
Organic Dish is a unique service local to Boulder, CO. The company sells
"dinner kits" or frozen organic meals that clients can cook and serve
in their home within minutes. They also host cooking sessions wherein patrons
may prepare their own meals from pre-cut, cleaned organic ingredients. This
service may also be turned into a social event for ten or more adults. On their
website, http://www.theorganicdish.com,
meals may be ordered from a menu and purchased. The site is also a great source
of information about the way the business works. The business, launched in
April of 2007, currently gets about 80 unique visitors per day. The average
purchase made is about $150.
Toby
Hemmerling, one of the co-founders of the operation, wears many hats, including
that of CEO. He is very pleased with the services that ClickTale provides,
especially being able to track his users' paths through the website. He noticed
immediately through the recordings and heatmaps that users had to do a
lot of hunting before they could find the dinner menu-- one of the
primary reasons for visiting the site and also the route to the checkout page.
Heatmaps also proved that most of his visitors were scrolling all the way to
the bottom of the page to get to the info they needed. So Toby
rearranged the navigational menu and contents based on his clients'
flow through the website. That way, he preserved the attention
of those clients who were not as likely to hunt all the way to the bottom of
the page to find what they were looking for.
Toby
remembers originally reading about ClickTale's free service on a blog, and
thought it would be worth a try. "You hear a lot of people say that user
testing is too complicated and expensive", he says "but
[ClickTale's] recording really provides about 80% of what you get out of live
user testing anyway." Toby is looking forward to becoming a
premium subscriber so that he may take advantage of being able to track users
on secure pages.
Von
EnjoynLife
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