The Internet has literally changed the way most of us live. Information
that once was out of reach, is now at our fingertips. Just get online, head to
Google, Yahoo, or Live Search (MSN)... and let the search begin!
Likewise, the Internet has become the place to shop; to not only find
information and products, but to actually be able to purchase them, without
leaving home. As a result of this convenience, marketers and information
providers have flocked to the web to be seen and sell. The competition is
abundant and fierce. Getting a decent ranking in the search engines is a full
time job in itself.
Is there a way to promote a business, or
information, without spending a fortune on SEO, or taking the time required to
organically push a web site into the first five pages of search results? The key
is to reduce the amount of competition, rather than walking over it. How is this
accomplished?
The answer is so simple it make come as a surprise...
Listing in
smaller, more targeted search engines and directories cuts the
competition substantially. With fewer results to contend with, ranking higher is
easier.
More and more, people who are searching for information, are
looking to smaller and more targeted search engines to find what they need.
The virtual information overload, provided by the big three (
Google, Yahoo,
and Live Search), is not as desirable as it once was. The bigger they get,
the more difficult it is for the searcher to find exactly what they're searching
for. So...
searchers are using specialized search engines to make their
task quicker.
Therefore, a smart marketer should be using these types of
engines and directories to promote their information, products, or services. Why
fight your way to the top of Google?
List with specialized search engines and
target your market, getting to the top of the results much quicker and
easier.
Here are a few examples of the types of
topic specific engines I'm
referring to:
Do you have information on disabilities, go to DisabilitiesAssist.com and list it.
Are you promoting an
event of some kind? List at Live-N-OnDemand.com.
Do you provide a service that can
save online businesses time and effort? Check out MyOutsourceResource.com To help others in the
promotion of their topic specific information and resources,
iSearchNetwork has
created several specialized search engines and directories, like the three I've
mentioned above. And, they are free to list in, listing are immediate, and
keyword and zip code focused. Rather than wait for weeks to get listed, as with
most other search engines, you can get listed in the search results, for your
chosen keywords, instantly.
Why spend a whole lot of valuable time,
pulling your hair out, to get ranked and indexed by the big three, when you can
easily list with the specialized search engines and directories, and see results
right away? Are you a smart marketer?
Trina L.C. Sonnenberg
Support
Director - iSearchNetwork
http://www.isearchnetwork.com
Keywords: search
engine, specialized search engine, event listings, directories, targeted
listing
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