Email marketing is one of the best techniques that you can

learn. Nothing tops it in its ability to stay in contact

with your customer base. It's also remarkable cheap for

the results you get if you do it right. Here are the

basics of three kinds of email marketing.

Spam/Unsolicited Email

There is really is not much to say except "don't do it." Spam

is becoming increasingly looked down on by customers and

Internet service providers alike. The response rates are

very low and ISP's will shut you down without notice.

There are other ways to promote your business, so let's

take a look at more effective email marketing techniques.

Ezine Advertising

Ezine advertising is a very effective and easy to use method

of email marketing. First you need to find an ezine to

advertise with. An ezine that is related or complimentary

to your site and products works best.

After you have found a promising ezine, you should subscribe

to it to see the quality of the newsletter. A great rule to

remember: If you like the newsletter, then you probably

aren't alone. Newsletters with great content have a more

attentive reader base, which is also the type of reader base

that you want your ads to be sent to.

You should remember that your ads are just the beginning of

the process. Don't send your click-throughs to the same

page regardless of your ad, especially if you have multiple

products. If your advertisement is for just one of your

products, send the visitors to the product introduction

page, not your home page.

Newsletters

If you already have a website up, you can ask visitors for

their email addresses. You can send them content filled

newsletters, tips of the week, or even just fill them in on

the latest deals on your products. This is easy to

implement and doesn't take much time once it is set up.

TIP! You should format your messages in a plain text

program such as Notepad. Your lines should all be 65

characters or less with a hard return at the end of the

lines. This will make sure that your message is all one

block like you intend it to be. Many email programs will

not display the word wrap correctly. If you rely on it, it

will leave your lines ending at unforeseen places.

Stay Active&Succeed!