Whether online or offline, this issue of the sales person service to customers is very essential to the success of all businesses. Hence, it has become almost as important as efficient cost–management monitoring for profitability and success. Here below, is an extract from a Research done on this matter for your attention. 

“Are Your Customers Dissatisfied? Try Checking Out Your Salespeople”

The study found that disinterested, ill-prepared and unwelcoming salespeople lead to more lost business and bad word-of-mouth than any other management challenge in retailing. "There are a variety of different triggers for having a bad shopping experience, including things like parking or how well the store is organized. Some of those things retailers can do something about and some of them they can't. But frankly, a very important part of the retail experience is the interaction with the sales associate," says Wharton marketing professor Stephen J. Hoch, director of the Baker Initiative.

In a telephone survey of 1,000 shoppers who were asked about their most recent retail experience, 33% reported they had been unable to find a salesperson to help them. Many of these shoppers were so annoyed by this one problem that they said they would not return to the store. According to the Wharton analysis, sales associates who are missing in action cost American retailers six percent of their customers.

Add to that the 25% of consumers reporting they were ignored outright by sales associates -- no greeting, no smile, not even eye contact. This lack of engagement turned off three percent of customers to the point where they said they would permanently stay way from the store in which they encountered this behavior.

Please visit the following website for full details:

http://www.upenn.edu/researchatpenn/article.php?1250&bus