SUCCESSFUL MARKETING: 3-Hour Cassette Presentation by Self-Made Multi-Millionaire, Dan Lee Dimke
Most salespeople discover that their effectiveness increases immediately once they learn to recognize and shatter the four Deadly SALES MYTHS that keep most of us from ever operating at even close to our full capacity. How many of these myths have strangled your sales career, or kept you from ever attempting to sell your products or services, or even yourself, your skills, or your personal worth for their real value?
Next, you'll be introduced to ten, powerful MARKETING CONCEPTS that virtually all the world's greatest sales people use everyday. Nearly every seasoned salesperson will have heard of at least part of one or two of these devastatingly effective concepts. But, research has shown that only the leaders at the very forefront of the sales profession know and routinely use all ten of them all the time. When you have mastered these techniques yourself and make their use a regular practice in your professional life, you can expect to join the privileged ranks of the world's sales leaders.
Finally, it is important to remember that the same set of psychological factors that apply in face-to-face selling also apply to writing print and broadcast advertising. Great advertising is nothing more than great salespersonship in print or on film. Master the principles of direct marketing, and you master the principles of all marketing. This special multi- cassette presentation is designed to help you do just that.
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