Your SUCCESS is determined by your MARKET!
Yes, that's right! Your market is the number one
factor in your success. Product ranks a distant
second.
We have all heard the old story about selling
"snowballs to Eskimos". It's not very easy is it?
Snow cones however do sell very well in Florida
Get the idea? Your market is key!
All sellers on the internet have a good sound
product that they believe in, yet only a few are
reaching the financial goal that they dream about. Why is this?
You can have the best widget ever invented, but if you are not promoting it to the people who need it, you simply are not going to succeed.
Let's think backwards. Select a market and look for a product to fit that market. Eskimos will most likely buy stoves and snow shovels.
It goes beyond the individual. Let's suppose that
you are selling e-books, mailing lists or any of the many tools needed by would be home businesses. You say, "Wow! What a great market, everyone needs them". You're right, they do. But, if they are not getting their product to the right market, your tools now become useless to them and they stop buying.
So, how do you select the right market?
For years there has been a group that has bought
more product than any other in history... BABY BOOMERS!
When we started walking, shoe companies made
huge fortunes. Buster Brown was only a "mom
and pop" operation. Who do you think bought hula
hoops and slinkys? From diapers to hearing aids
it has never stopped. Millionaires are still being
made today!
OK, sounds like we have a hot market so let's select a product. What do baby-boomers need today?
Not bicycles, wedding rings or baseball gloves.They
are now retiring and fulfilling there dreams of travel and seeing the country. They will still be driving their large cars and motor homes, pulling huge boats from lake to lake.
So, what do they need?
My research indicated that these are the most sought after products: