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RULES FOR SUCCESS
4/23/2007 12:07:39 PM
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RULES FOR SUCCESS BY MARK ROESLER
Mark Roesler is recognized worldwide as the leader in intellectual
property rights management. Learning what it takes to excel in business,
Mark has developed many "rules" which he believes are vital for success. Along
with each rule, he provides an example of a CMG Worldwide client
who illustrates it.
Click on any rule below for a more detailed explanation.
Be the best in your field.
Be competitive.
Be patient.
Expect change.
Be efficient.
Expand your horizons.
Guard your reputation.
Anticipate ups and downs.
Make a difference.
Give back to your community.
Be confident in thinking quickly.
Know where you are going.
Understand the big picture.
Don't overreact.
Use time as a valuable tool.
Have a vision, be demanding.
It can be done.
Be innovative.
Find a niche.
Always better your best.
Develop high expectations.
Identify your strengths.
Never stop learning.
| BE THE BEST IN YOUR FIELD. |
| Make this a personal goal.
It should not just concern the competition; it should be about
realizing your own private greatness and satisfaction. |
Role
Model: Babe Ruth
"It’s hard to beat a person who never gives up."
 |
Babe Ruth has not
only been recognized as the best in his field, but
as the best in professional athletics. In 2000, the
Associated Press named this legendary ballplayer "Athlete
of the Century."
Click
here to visit BabeRuth.com. |
|
| BE COMPETITIVE. |
| Competition can be from anyone
- from fellow employees to a corporation on the other side
of the globe. Strategically, technologically and mentally,
always be prepared to fight for what you want. Never underestimate
the competition. |
Role
Model: Bill Elliott
"If you can be competitive and run good, you don't necessarily have to sit on
the pole and win every race, but if you can chip away and be competitive week
in and week out, that's where I want to be. That's a part of what this business
is all about."
 |
Bill Elliott's competitive
spirit has led him to win the following awards: American
Driver of the Year, National Motorsports Press Association
Driver of the Year, Auto Racing Digest Driver of the
Year, ESPN Speedweek's Fan Poll Driver of the Decade:
1980s and NASCAR’s Most Popular Driver (15 times).
Click
here to visit BillElliott.com. |
|
| BE PATIENT. |
| Accept the fact that some
results take time. Ultimately, your dedication and hard work
will be rewarded. |
Role
Model: Marilyn Monroe
"I used to think as I looked out on the Hollywood night, 'There must be thousands
of girls sitting alone like me, dreaming of becoming a movie star. But I'm not
going to worry about them. I'm dreaming the hardest.'"
|
| EXPECT CHANGE. |
| Look back five or 10 years,
and use the growth that has occurred as a barometer for the
future. Expect impending dramatic change. Welcome it, and be
prepared for change by continuing to learn. |
Role
Model: James Dean
"When I was in acting school in New York, years ago, there was a saying that
if Marlon Brando changed the way people acted, then James Dean changed the way
people lived. He was the greatest actor who ever lived. He was simply a genius."...Martin
Sheen
|
| BE EFFICIENT. |
| There is no room for inefficiency.
If you are unproductive, someone else is using that time to
achieve. There is always a better way. Challenge yourself to
find it. |
Role
Model: Vince Lombardi
"It's easy to have faith in yourself and have discipline when you're a winner,
when you're number one. What you've got to have is faith and discipline when
you're not yet a winner."
|
| EXPAND
YOUR HORIZONS. |
| Don’t think inside the box.
Don’t let others limit you. And don’t limit yourself to less
than the world. |
Role
Model: Amelia Earhart
"Never do things others can do and will do, if there are things others cannot
do or will not do."
 |
Earhart
was the first woman to fly solo across the Atlantic.
Her courageous, spirited life and her tragic, unsolved
disappearance define her as a notable figure in the
history of aviation and women’s rights.
Click
here to visit AmeliaEarhart.com. |
|
| GUARD
YOUR REPUTATION. |
| Remember, it’s a small world.
Your reputation is invaluable. Sometimes it’s the only thing
separating you from the competition. |
Role
Model: Sophia Loren
"If you are a professional actor who has pride in his work, then the judgment
of your peers should be important to you. I treasure each and every award I have
ever received—and my Oscar is in a place of honor."
|
| ANTICIPATE
UPS AND DOWNS. |
| There are ups and downs in
the business world, and you have to weather them. If you allow
yourself to get discouraged, you will lose. |
Role
Model: Jesse Owens
"We all have dreams. But in order to make dreams come into reality, it takes
an awful lot of determination, dedication, self-discipline, and effort."
|
| MAKE
A DIFFERENCE. |
| There is always room for someone
who is talented. Come into an organization and promise to make
it better. |
Role
Model: Jackie Robinson
"A life is not important except in the impact it has on other lives."
 |
Jackie Robinson was
the first African-American player in Major League Baseball.
His enormous talent helped lead the Brooklyn Dodgers
to six pennants and one World Series Championship.
Click
here to visit JackieRobinson.com. |
|
| GIVE
BACK TO YOUR COMMUNITY. |
| Strive to improve the lives
of others in your community. Everyone reaps the benefits of
a better society. |
Role
Model: Princess Diana
"Everyone needs to be valued. Everyone has the potential to give something back." Diana,
Princess of Wales
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| BE
CONFINDENT IN THINKING QUICKLY. |
| Trust your gut instinct… it’s
usually right. The ability to think on your feet and make good
decisions is an extremely valuable trait. |
Role
Model: Jack Dempsey
"All the time he's boxing, he's thinking. All the time he was thinking,
I was hitting him."
|
| KNOW
WHERE YOU ARE GOING. |
| Set goals. A goal is the road
map to your future. A clear direction and solid aspirations
will help on the right path to achieving personal and professional
success. |
Role
Model: Ella Fitzgerald
"It isn't where you came from; it’s where you're going that counts."
 |
The “First Lady
of Song” had a clear vision of where she wanted
to go in life. Her drive and determination helped Ella
win 13 Grammy awards, sell over 40 million albums and
become one of the most celebrated female artists in
jazz.
Click
here to visit EllaFitzgerald.com. |
|
| UNDERSTAND
THE BIG PICTURE. |
| When you understand the big
picture in life, the details become much clearer. A successful
individual works to understand the big picture and learn not
to sweat the small things in life. |
Role
Model: Arthur Ashe
"Success is a journey, not a destination. The doing is often more important
than the outcome."
 |
Arthur Ashe had a
lot to overcome in his life but he always looked at
the bigger picture. Ashe won three Grand Slam singles
titles and had over 800 career victories. Eventually,
Ashe became the first African American tennis player
to be ranked #1 in the world.
Click
here to visit Arthur Ashe's Official Web
Site. |
|
| DON'T OVERREACT. |
| The ability to keep calm,
cool and collect under pressure is a rare and highly sought
after quality. Take things in stride and keep your eye on the
prize. |
Role
Model: Lou Gehrig
"The ballplayer who loses his head, who can't keep his cool, is worse than
no ballplayer at all."
 |
Of all the players
in baseball history, none possessed as much talent
and humility as Lou Gehrig. He was able to keep his
cool when problems arose. His
accomplishments on the field made him an authentic
American hero, and his tragic early death made him
a legend.
Click
here to visit LouGehrig.com. |
|
| USE
TIME AS A VALUABLE TOOL. |
| Time is what
we make of it. The ability to use time intelligently may be
one of the most important factors in achieving success. |
Role
Model: Mark Twain
"Time cools, time clarifies; no mood can be maintained quite unaltered
through the course of hours."
 |
Mark Twain wrote 28
books and numerous short stories, letters and sketches
in his lifetime. Through his effective use of time
management, Twain was able to produce quality works
and rise to become one of the most celebrated authors
in American history.
Click
here to visit the Mark Twain Official Web
Site. |
|
| HAVE A VISION, BE DEMANDING. |
| Envision your
goals and aspirations… then go for it head on! Don’t
let anything or anyone stand in the way of your success. |
Role
Model: Bette Davis
"I will never be below the title."
 |
Bette Davis was a
liberated woman in an industry dominated by men. Independent
off-screen as well, her battles with studio bigwigs
were legendary… she demanded respect. Bette proved
her power when, in 1935, she became the first Warner
Brothers actress to win the Best Actress Oscar for
her role in “Dangerous.”
Click
here to visit BetteDavis.com. |
|
| IT
CAN BE DONE. |
| Pure will can
make the impossible achievable. Set your mind to victory and
anything is possible. |
Role
Model: General George S. Patton Jr.
"You’re never beaten until you admit it."
 |
Remembered for his
fierce determination and ability to lead soldiers,
Patton is considered one of the greatest military figures
in history. He continually strove to train his troops
to the highest standard of excellence, proving that
even while staring the enemy directly in the eyes,
you can do anything you put your mind to… it
can be done!
Click
here to visit GeneralPatton.com. |
|
| BE
INNOVATIVE. |
| Innovation is
about discovering the unknown and unconsidered. Strive for
new ideas and continually think “outside the box” and distinguish
your unique attributes in order to generate new and creative
ideas. |
Role
Model: Raymond Loewy
"It all must start with an inspired, spontaneous idea."
 |
After a brief but
promising career as a fashion illustrator, Raymond
Loewy dedicated his talent to the field of industrial
design. He literally revolutionized industrial, working
as a consultant for more than 200 companies and creating
product designs for everything from cigarette packs
and refrigerators, to cars and spacecrafts.
Click
here to visit RaymondLoewy.com. |
|
| FIND
A NICHE. |
| Making your specialties
unique can prove an invaluable business trait when you differentiate
yourself from your competition in a creative way. Find something
you are good at and become the best in your field, thus capitalizing
on your specialized knowledge. |
Role
Model: Peter Sellers
"I am the classic example of all humorists – only funny when I’m
working."
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Sellers was a master
impressionist who found his niche in the comedy world.
The incredibly versatile Sellers could slip in and
out of characters with surprising speed. This versitility,
in combination with his ability to make others laugh,
helped distinguished him from all other actors…and
it paid off classically.
Click
here to visit PeterSellers.com. |
|
| ALWAYS
BETTER YOUR BEST. |
| Continually aim
to improve your work, because no matter how hard you’ve
tried, you can always do better. There is no such thing as
failure except in giving up and settling for less than you
know you are capable of.
|
Role
Model: Jascha Heifetz
"There is no top. There are always further heights to reach."
 |
Heifetz was awarded
many honors in his lifetime for his hard work and talent.
He received countless Grammy
Awards, including the elusive Lifetime Achievement Award
in 1989, and was posthumously inducted into the Grammy Hall
of Fame in 1999.
Click
here to visit JaschaHeifetz.com. |
|
| DEVELOP HIGH EXPECTATIONS. |
| Set
high expectations for yourself and convert every challenge into an
opportunity for success. Always expect great things and get great
results in all you do. |
Role
Model: Florence Griffith Joyner
"Your dreams deserve a try... the sky is the limit."
 |
Flo
Jo elevated women's track to a higher level as she broke world records
in the 100 and 200-meter events. This feat earned her the title
"World's Fastest Woman." Flo Jo was a true role model. The excellence
she displayed in all her endeavors inspired fans to achieve set their
own high expectations and reach toward unfathomable new heights.
Click
here to visit FlorenceGriffithJoyner.com. |
|
| IDENTIFY YOUR STRENGTHS. |
| When you know
what your strong traits are, you can utilize them in business
and in life. You will become more successful if you are able
to channel your efforts into areas that you do best. |
Role
Model: Roberto Duran
"I am not an animal in my personal life. But in the ring there is an animal
inside me. Sometimes it roars when the first bell rights. Sometimes it springs
out later in a fight. But I can always feel it there, driving me and pushing
me forward. It is what makes me win. It makes me enjoy fighting."
 |
In the world of boxing,
fighters must be conscious of executing both victory
in the ring and a performance that electrifies fans.
Boxing veteran Roberto Duran accomplished both effortlessly.
Duran's rugged determination promised his opponents
fierce physical battles, and guaranteed the audience
a high energy, hard-hitting show.
Click
here to visit the Roberto Duran Official
Web Site. |
|
| NEVER STOP LEARNING. |
| Business is an
ever-changing field, so the successful business professional
must continually learn, grow and adapt to the shifting trends
and technologies within their chosen field. It’s when
you stop learning that you may lose your competitive advantage. |
Role
Model: Jack Kerouac
"You’d be surprised how little I knew even
up to yesterday."
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Through his travels
and experiences, Jack Kerouac always kept an open mind
and never stopped learning. This progressive and creative
writer penned such immortal works as “On The
Road” and “Dharma Bums” in his life-long
quest for knowledge. He still inspires artists and
literary fans of all ages with his thought provoking
words and ideas.
Click
here to visit JackKerouac.com. | | | |
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