Marketing is easy when the company you are trying to market sells itself. A lot of the business people are trying to promote are unheard of by the masses. That makes people skeptical of signing on. People tend to go with names they have heard of because they feel they can trust that company.
For example, think of all the names you know in cosmetics. If you're trying to enhance your beauty, you are not likely going to just up and try Googalift Cosmetics no matter how much I market the name. You might, however, give it a try if one of your closest friends or relatives prompts you to try it because they have and like it.
In short, I'm saying,
Go with what you know because others are likely to know it, too.
http://www.youravon.com/katawnasmith
This is a company everyone knows and can trust.
|