On the fifth day of Christmas, Mesmerizzzed! gives to you - FIVE MARKETING KEYS, four sales methods, three pricing strategies, two engineered products and a focused target market.

Marketing Key # 1 - Commit to a written PLAN

There is great power in writing. It forces you to think.

It's easy to claim you have a plan. Just keep it in your head. That way if anyone questions you about it, you can rattle off whatever comes to mind. If your plan isn't written, then no one can be held accountable for results.

A written plan, on the other hand, requires performance, demands execution, enables results. A written plan gives you a road map and forces you to consider the best ways to achieve your lofty desires.

We've written over 250 business and marketing plans for our clients. In every case, they have achieved their desired results more quickly, more effectively and more profitably than at any time in the history of their businesses.

Isn't it time for you to think about your business and marketing results? Start writing!

Marketing Key # 2 - Establish measurable GOALS

A goal is a dream with a deadline.

What are your goals for 2007? How much revenue? How much profit? How many clients? What's your required return on marketing investment?

Anyone can wander through their business life aimlessly - but that's not you. Set big goals. Commit them to writing. Break those annual goals down by the month, week - even day. Measure your results. Hold yourself accountable.

Commit to making 2007 your best year ever!

Marketing Key # 3 - Manage your marketing RESOURCES

Every business person has three resources available to them - people, time and money. It's how you manage these three resources that will ultimately determine your success.

Are you a marketing guru? If you are, how much time do you spend working on marketing your business? Marketing should be your highest leverage activity - those tasks that provide the greatest return on investment for your business. If you are not a marketing guru, you better get marketing people on your team.

How do you manage time? Many of us would answer - poorly! The right answer is with a calendar - a marketing calendar. Schedule your marketing activities - know when you will execute the critical tasks of your marketing plan.

Your last resource is your money - your marketing budget. Are you investing in marketing - or spending on advertising? Marketing is so much more than advertising. At Mesmerizzzed!, we often instruct our clients to STOP advertising immediately, until we isolate their target market, engineer their product, develop their pricing strategy and implement effective sales methods.

People, time and money - how are you leveraging each of these resources for your success?

Marketing Key # 4 - TEST! TEST! TEST!

If marketing were only a science, we could plug in a few simple formulas and automatically create the results you desire. But marketing is also an art, where creativity and experimentation are essential to discover what works best in persuading human beings to take action.

Our competition thinks marketing is just an art, a constant experiment where they produce award winning advertisements and hope for the best. We acknowledge and honor the art of marketing, but help our clients see there is so much more.

The science of marketing involves testing. It involves identifying the critical components of a marketing program - the headline, the copy, the offer, the guarantee, the PS, the envelope - and so much more. It involves discovering the "control" - the piece that works the best - and continuously testing minor improvements that generate better results.

Would you rather work with a starving artist or a successful scientist? Implement a testing methodology and you can enjoy both the art and science of marketing.

Marketing Key # 5 - Get EDUCATED!

Are you doing the same thing over and over and getting the same results? Are you ready to dramatically change your business life - to get exponential improvements in results? When will you start?

Let me share with you something that dramatically changed my life. In the early 1990's, I enjoyed a comfortable six-figure job in corporate America. I wanted more - but I wasn't sure how to get there - didn't know exactly what to do to build my business as an entrepreneur.

Although I am committed to lifelong learning - reading books, listening to tapes, attending seminars - one book changed my life. That book is titled "Money-Making Secrets of Marketing Genius Jay Abraham" - also known as the "Mr. X" book. This book increased my income by TEN TIMES in less than five years - and has continued to increase my income every time I review any of the 400 pages of breakthrough material.

The book has been out of print for some time, but just recently has been released as an e-book. You can get your copy here:

www.mesmerizzzed.com/Marketing_Genius.html

What are you willing to invest to increase your income by ten times - or more?

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