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Article Marketing Works Even If You Aren't A Writer 12/12/2006 12:50:59 PM
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Article Marketing for
Non-Writers
Trina
L.C. Sonnenberg
There is no doubt that article marketing
works. People want information that they can use, and will respond to it
much more often than having hype, in the form of an ad, thrust in their faces.
But what do you do to capitalize on the article marketing trend when you
are not a skilled writer?
One must hire a person who is a skilled writer. One
must hire a writer who is experienced in article marketing, someone who
knows the ins and outs of search engine placement through keyword optimized
informational content.
Too many people think that if they can put words
on paper, or in this instance, on a computer screen, that they can write. This
is not the case. It is not enough to have words. Those words must be composed in
an intelligent fashion; void of misspelled words, grammatical errors and typos.
Attempts to succeed with article marketing using poorly written copy will
in fact, do more harm than good. No one looks like an expert in anything when
their writing is poor.
When one becomes a trusted information
provider, people are more likely to purchase, hire, or network with them. To
become a trusted information provider, one must provide quality information,
written intelligently. That is the whole purpose of marketing with
articles: to establish your credibility as an expert in your field, to
provide credible information which helps someone make an educated decision, and
to direct them to you for the solution to the need they have.
So,
does one have to go bankrupt hiring a qualified writer? You certainly could,
but you don't have to. As with anything else, you should shop around. Fees for
writing services vary;
from as little as $10.00 to $10,000.00, depending on many things. But, just
because a writer wears a large price tag, doesn't necessarily mean they are the
best; alternately, a writer who charges lower fees is not necessarily a hack.
Additionally, one must find a writer experienced in the type of writing application needed.
Just because a person is skilled in a particular genre does not mean they are
skilled in every writing genre. You wouldn't have a pediatrician perform open
heart surgery. Similarly, you shouldn't hire, say, a screen writer to write
marketing copy.
Article marketing works well for the promotion of
practically anything, IF it is done well and gets plenty of exposure. Obviously,
one must get the article in front of readers in order for it to pay off. The
more exposure an article gets the better.And this is why article marketing through
the use of syndication is so valuable. Syndication gets that exposure, by
placing the article in multiple locations for reading, and search engine
indexing. (RSS feeds are indexed more often and more quickly than static
web pages.)
If you are not an experienced writer, hire one; use article marketing to
generate results.
Copyright © 2006
The Trii-Zine Ezine
www.ezines1.com
About the
Author:
Trina L.C.
Sonnenberg
Publisher - The Trii-Zine Ezine - Internet marketing and home
business resources and information. Serving online professionals since
2001.
http://www.ezines1.com/triizine
http://www.trinaschiller.ws
Keywords: article marketing, writer, writing, marketing
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