Earning and Protecting Your Reputation Whether or not your brand is relevant to your content, it will quickly develop one thing for sure: a reputation. Everyone who reads your blog will form an impression, either good or bad. They will like it or not. Surprisingly, that's not the most important issue here, because no reader, not even your most loyal, is going to like or agree with everything you say. The important issue is whether that reader believes your blog to be important. If a reader doesn't find a blog important, he or she will probably not return even if they liked a story or two: there are just too many other blogs to see. If a reader finds your blog insightful, entertaining and relevant, they will return even though they disagree with your commentary or doesn't like your layout. In order to be a serious dominance in your blog business, your blog must exude seriousness. That doesn't mean your subject must be serious, but you must be serious about your subject. For political and technology blogs, that would mean timely and accurate postings. Rumors must be noted as such. Opinions must be noted as such. In fact, you can be a partisan. Your theme may be a very partisan view of something but you've got to be fair to your readers, who will form an opinion about your subject based on what you say. If your blog is about taxes, be sure your information is valid through the IRS. If your blog is about Motorcross Biking, entries of your grandma's chicken noodle soup will lose readers. If your blog is a news or reference blog, you have got to be thorough. Once your reputation is established, readers will come to your blog to see what you have to say because they will expect you to know more than them. If you miss the big story or are shown by later events to be completely off-the-wall when you said you were certain, they may not return. Reputation is everything, so as you build your blog business, remember what you want a reputation for and consistently strive to earn it. Next Topic: Designing a Page That Compliments Your Content __________ Kenneth R Sword Jr Co-CEO - Bizzy Blogz http://www.bizzyblogz.com Sponsor of the ABA Basketball 'Streetball' group "Nothing But Net Entertainment" http://www.bizzyblogz.com/NBNE/ New! Bizzy Blogz Community - like MySpace http://www.bizzyblogz.biz An Advertising Traffic Machine http://www.megatraffic.us/ http://www.frappr.com/bizzyblogzcommunity

hi, my hbsn blog is mostly what i call TiVo tech. it has a lots of articles and stuff. i try to do a little music and fun posts too. my tax blog is mostly articles from experts who know their fields. i try to make sure the posts there are important and to the point. now, my poetry blog is a little different. i post lots of styles, with bacckrounds and graphics. i post well known poets, new poets, and unknown poets. i'm trying to make that a fun, comfortable place where my readers want to come spend some time. anyone can throw a blog up for any reasson, but a good blog gets people wanting to come back for more. i hope i am doing that. nan

Hi Kenneth, A very interesting post. Someone here recently commented to me that Adland and Internet in general is like a village. It reminds you that whatever you put in writing can be read. If you are honest and your facts are correct and can be backed up - good blogs should get positive results and ... we have a saying here in Spain - "you can catch a liar quicker than a lame man" Thanks for setting up this topic. Saludos Jenny

bonjour Kenneth Merci pour l'information.C'est interessant!!! salutations Mr.B.Midoun http://www.theworldlaunch.com/mid

Hey Kenneth, Thanks for the interesting information. I am just getting into Blogging so I could use all the important tips I can get Thanks for Caring and Sharing, maxinvegas