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Branding - Your Name and Image That Will Stick In Peoples' Heads - Part 2
6/8/2006 6:47:49 AM
Branding - Your Name and Image That Will Stick In Peoples' Heads - Part 2 Let's Generate Some Branding Ideas In order to come up with a few brand ideas to choose from, we're going to perform a little brainstorming session. It will improve picking words that relate to you and your content or your interests, and matching them woth other words. As an idea generator it will be worthwhile even if you have a name and image picked out. After all, almost any idea can be improved, but if yours is already the best, this exercise should prove that, too. Repeat your theme here: Blog Theme: My blog is known and respected as the best place on the internet to find: 1. ____________________ 2. ____________________ 3. ____________________ 4. ____________________ Now, take a look at your keywords, content-related, and write them here: 1. ____________________ 2. ____________________ 3. ____________________ 4. ____________________ Write a few of your nicknames or words that describe you here: 1. ____________________ 2. ____________________ 3. ____________________ 4. ____________________ Write five words or the names of particular objects or subjects you enjoy researching, talking or writing about. (No need to be related to your blog theme): 1. ____________________ 2. ____________________ 3. ____________________ 4. ____________________ 5. ____________________ Now, find a dictionary (any will do, online can be http://www.dictionary.com ) and look up each word in the thesaurus. Pick out unique synonyms or words you like the sound of. Write them on a separate sheet of paper. For each of these words, write two words that are related. An example can be "teacher - classroom, homework" or "home - fireplace, bathroom". Don't be too obvious with your related words. Whoa! That's a BIG LIST! And that's what we want. Some words will be related to your content and some won't. Just play around with combining the words any way you like. You'll be looking for combinations that sound powerful and/or interesting. Replace a word with another word that sounds the same or similar. Ex.: rubber to rubbage. Write a few phrases (even chiches) that the words appear in. Just have fun with them. Now, take about six that really catch your attention and just sit on them for a day. Share them with someone close and get their opinion. This will allow you time to daydream on the ideas, visualizing possible art designs that come from them or whether you'll need to start over. Next topic will be Earning & Protecting Your Reputation. __________ Kenneth R Sword Jr Co-CEO - Bizzy Blogz http://www.bizzyblogz.com Sponsor of the ABA Basketball 'Streetball' group "Nothing But Net Entertainment" http://www.bizzyblogz.com/NBNE/ New! Bizzy Blogz Community - like MySpace http://www.bizzyblogz.biz An Advertising Traffic Machine http://www.megatraffic.us/ http://www.frappr.com/bizzyblogzcommunity
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Nan
Nan Herring

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Re: Branding - Your Name and Image That Will Stick In Peoples' Heads - Part 2
6/8/2006 5:04:26 PM
hi, when i did this with my first blog it turned into a real eye opener. do it fokes, and have fun with it. it may lead you in some amazing directions. my hbsn blog keeps evolving as it grows. when you start off with a good base it is a lot easier to keep going. nan
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