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Hello Friends,
Here's something for you to think about and maybe do !!
On your website or in an ad, an image should be used as an
attention getter. It should draw people in to read the words
used in the ad. But remember, it is words that sell - not
pictures. Each word used in the ad should lead the person to
the desired outcome. In the case of a classified ad, the
desired outcome should be to have them request more information.
Sales are seldom made from the first ad someone sees describing
your product, service or opportunity. If you can get someone to
ask for more information, your ad is working and has done the
first part of the job.
Anyone involved in Internet Sales without a web page is simply
spinning their wheels. Many of the web pages however are
disaster areas. People get so creative in their design, they
forget their primary purpose. Once you have gotten someone to
this point, it is now time to close the sale, and this is where
many people "miss the boat".
Think about it - your ad had to have been effective as it got
them to your web site. They are looking for additional
information. Some people want the presentation in the quickest
possible fashion, while others are willing to spend the time
researching your offer. To be effective you should try to
accommodate both groups.
An effective presentation will provide a synopsis of what you
want to cover. It should also have a "link" where a person can
go for in depth information. This is definitely a case where
more is better. But you should not use words simply to fill
space - they should all be carefully crafted to bring the person
to your order page.
Studies have shown that one web page with internal links to
additional information will usually do better. Think of these
internal links as bookmarks within your page, which will quickly
advance someone to the desired spot.
An image will make your page more attractive, but don't include
one unless it has a purpose, and will help close the sale. A
large image that takes a long time to load will many times have
the reverse effect of what is desired. If the visitor simply
"clicks away" from your web page because the image loads slowly,
it is defeating its purpose.
Some guru's recommend power words like "free" or "earn without
work", but these terms have been overused. While power words
may still have a place in your "teaser" ads, you should use down
to earth language at your web site. The words must be vibrant
and alive, driving the person toward the desired outcome.
You must learn how to write persuasive words targeted
specifically to your potential customer. If your target market
is professionals, write your message geared to them. Remember
however that the vocabulary of many potential customers may be
limited, so don't use words that will not be understood by the
average person. Avoid the use of terms that will not be known by
your prospects.
Your text should be written in a black, legible font with a
light background, preferably white. While yellow text on a
black background is "cute" you should avoid using fancy fonts or
backgrounds that are difficult to read - people will simply
"click away".
Remember - every word you use should have one specific purpose,
and that is to lead your prospect to buy what you are selling.
When writing sales copy, use words like "you" and "your" - write
as if you are speaking with just one person -- one on one.
Finally, be aware that many Internet users are apprehensive
about making a purchase on the Internet. You must put your
potential customers mind at ease by displaying your full name,
company name and contact information. This will put their mind
at ease by building their confidence in you and your product.
While your picture may be an attention getter, it is the words
that will sell. by Bob Osgoodby
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One other point that I'd like to add to this is dont forget to link your images,some people click on them,so why not use it!
Thanks for your visit
Leanne Busby
http://www.aussie-money-tree.biz
http://www.aussie-money-tree.info
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