Hello Koos,
I have an article for you to read that should give clarity to network marketing.
http://www.bizzyblogz.com/WhatsYourQuestion/2147/Question+about+Network+Marketing.html?#c224
This covers part of J Paul Getty, first billionaire, and his thoughts on network marketing. Much more to read.
Network marketing goes way beyond advertising. There is a whole strategy and planning process that is involved as well.
Hope this helps.
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