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Hi Everyone,
Here's some good information from Robert Taylor,thought I'd share it with ou today!
Let's examine this question very closely. In my many journeys
through the labyrinth known as the "Internet" I have found
certain principles of Internet Marketing which have stood the
test of time.
Consider the following areas of Internet Marketing:
1. Search engine positioning. Many leaders (I prefer this word
to the over-used "gurus") of the Internet marketing industry
swear by the power of a high ranking in the search engines. The
statistics show that a great portion of web site traffic is
generated by search engines. What they don't show is that
getting a top-ten ranking is roughly equivalent to winning a
lottery.
2. Web Site Content. Most seem to agree that content is King.
The content of a web site will make it or break it. The basics
for what constitutes good or excellent content have not changed
in the time I have been on the Internet.
3. Web Site Design. Flash and glitter had a great surge,
however customer preferences put a rapid end to that. We have
returned to the basics - a simple site with easy navigation,
great content and quick loading.
4. Advertising Copy (Copywriting). Those principles are
virtually unchanged. The AIDA (attention, interest, desire and
action) concept still rules.
5. Free Advertising in Ezines and Opt-In Lists. As little as a
year ago these were profitable venues for advertising. Enough
people read your ads that you obtained good responses. Free
advertising in ezines and opt-in lists is drawing less results.
On the other hand, paid ads in reputable ezines do get results.
6. Free Ebooks. Most of the original free ebooks had valuable
content and people were willing to pass them on to others. This
has reversed to the point there is little of value in a lot of
the free ebooks on the Internet and people have become wary of
wasting their time downloading them.
7. Viral Marketing. The first outright example I saw of this
was when Terry Dean came out with a simple form which allowed
you to post your URL/business opportunity at the top of a form
which contained links to six others. This has evolved into
massive FFAs, link exchanges, direct email exchanges, and others
I am unable to recall at the moment. Once again, the
effectiveness has been destroyed by the sheer immensity of it.
8. Products/Services. There are less than 50 products/services
which have continued to prove their worth. Most of the rest are
basically copied from those originals. It would not be too
far-fetched to say that over 90% of the original information is
as valid today as it was a year ago.
How can you and I take advantage of the fact that though things
appear to be changing rapidly on the Internet, in reality little
has in fact changed?
1. Develop your web site and submit it properly to the search
engines and directories. You can spend great amounts of time
trying to achieve a top ten ranking on the search engines and
directories and still not get the desired results. Much of this
time can be better used in other methods of promoting your
business.
2. Web site design, content and advertising. There are tried
and true Internet marketing programs which will provide you with
sufficient information to handle these areas. I have several
favorite programs which I use, but suggest you do your own
investigation of available programs. The proven programs are
normally, but not always, those you frequently encounter on the
Internet.
3. Free advertising can be effective if you have a great ad
that stands out from all the others. A poor or mediocre ad will
be buried among all the other ads and draw little response. A
great way to get very effective free advertising is to write
articles and have them published in ezines. Believe me, you
don't have to be a rocket scientist to write a good article.
The odds are that you and I will not come up with anything
earth-shakingly new. We may well improve and enhance some of
these techniques which have proven themselves. We can and
should always seek ways to improve the tools provided us.
Hopefully some of the above comments will get you started
thinking of better ways to accomplish your goals on the
Internet. There is always room for improvement.
I wish you great success on the Internet in any capacity you
have chosen! Persist!
Thanks Leanne Busby
Made some new changes check my site!
What do you think?
http://www.aussie-money-tree.biz
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