Hello Friends,
Occasionally I meet a business that has done a TON of marketing
but still isn't selling much. It isn't that they haven't tried.
The list of marketing they attempted can be staggering.
If thousands and millions of prospects are learning about the
product or service, why aren't any of them buying?
Here are some common reasons even well-promoted products don't
sell.
There isn't any real market for the product. It may seem like a
great idea, but nobody wants it--at least, not yet.
Customers don't think your business is qualified to sell the
product. One man knew his medium-sized business could supply the
needs of major customers, but they didn't buy until his company
grew into a big corporation. "We could have served them just as
well before, but they wouldn't buy because they thought we
weren't big enough."
Your advertising isn't targeted to the right market. This is
probably the most common problem. A company markets with a media
that reaches a mass audience (like TV or daily newspapers) but
reaches too few of their customers who belong to a specific
group.
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Tightly targeted media don't always reach the audience they
claim to reach. Try running a test first to see if you get
results before spending big bucks.By Dr. Kevin Nunley
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Thanks for joining me,
Hope you have a great weekend
Thanks Leanne Busby
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