With your initials I had to double take to be sure it wasn't me who posted that..lol
I'm a fan of Mike's work. He knows his stuff, and provides good content in his messages.
I usually say, when people ask where to advertise, LEARN how to advertise first.
Things have changed, and it appears most of the free advertising doesn't work well enough for the time put out. Much of the paid doesn't work either if you don't know what you're doing.
It always comes down to the critical point of building a list. Self generated leads are the best, and know that your best advertising to get those leads will carry a cost. Expect that as any other business would, and pay attention to that cost, know your metrics, do the research!
There's a really great method by using a survey or small PPC campaign to know if your ad is working, or if the market has any interest in your product. Once you know that answer, you have your advertising answer.
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