Apart from Lead Lightning, it's also sometimes called Leads Lightning or Lead Lightening.
You can either promote LL as a standalone product or promote Lead Lightning along with your main product using the automated sales funnel.
There are also a bunch of upsells and it isn't really worth promoting - more on that soon. It does share some characteristics of a pyramid scheme since it relies very heavily on recruitment but we'll see as this review progresses.
You get access to 'ready-to-deploy' landing pages, email sequence templates and a platform for managing your contacts. You will also be eligible to earn up to 85% commissions on your sales.
If you'd like to take advantage of automation, you may want to test out the program. You can send email campaigns, track traffic, and connect with customers via e-mail follow-ups.