Carefully select and buy a product
or line of products directly from an
overseas source for resale, eventually
on an exclusive basis. The ultimate
objective is to offer products that
you can buy for an especially low price
that are not available elsewhere, at
least at this time and this price.
This business requires a good deal of
time and effort to find the right overseas
sources and products, and then have them
shipped to you. The product must generate
enough revenue to be profitable, so it
should either result in a large mark-up
per sale or sell in sufficient quantity
to provide a good return.
Note: You may want to consider making
a wedding favours business on your own
like http://www.marzlist.com/Wedding where
you can make some gifts on your own and
start your own importing business from
home.
For these reasons, it is suggested that
beginners first concentrate on products
that have already been imported -- to
learn about marketing without unnecessary
risking a large initial investment.
There are many U.S. sources for imported
products, and it is easy to specialize in
a single product or line. However, it is
almost impossible to get exclusive rights
or even territorial protection because most
importers sell to anyone with the money to
buy.
By checking with many importers, you
should be able to find something that
you believe has promise. Even if you
don't have exclusive rights, you will
learn how to market it and accumulate
a clientele that will help you decide
what to import, hopefully for your
waiting buyers.
Buying direct from foreign countries is
time consuming and requires a good deal
of paperwork, but it is not nearly as
difficult as one might think.
Otherwise there would not be so many
importers. For some purchases you need
an import license, and you will often
have to pay import duty.
This is a good reason why it is a good
idea to find out just which countries
are currently "in favor," Where their
goods are taxed lightly, if at all.
Import requirements, procedures and
tax rates vary drastically with the
country of origin.
To get an idea of what to expect, write
to yor local Bureau of Customs and ask
for their booklet "Rates of Duty for
Popular Tourist Items" When you are
ready to start importing your own
merchandise, it would be wise to consult
an attorney that is well versed in import
and international law. You might not need
his advice, but it is still a good idea
to let him look over your contracts and
agreements.
It tales time and patience to become a
successful importer, but the rewards can
be significant for one who is both shrewd
and patient.
As a small importer looking for
an exclusive, you will probably
want to concentrate on finding a
small manufacturer in the country
of origin who will agree to let you
serve as his stateside representative
-- at least for a time.
An agreement can be made with a wide
variety of possible terms, the only
criteria being that you both agree to
them. Remember, however, that other
countries have different customs and
legal systems. For example, "sterling"
silver does not mean the same thing in
every country!
The best way for a relative beginner to
start is to contact trade representatives,
usually through the appropriate embassies,
and ask them for lists of manufacturers
who might have what you want.
These representatives will often help
you get started because they are interested
in promoting the sale of merchandise to the
United States.
Correspond with some of the more promising
companies; find out their prices, terms and
obtain samples (by air; steamer may take 2
months). Now is the time to clarify any
possible misunderstandings -- before you
commit to a contract. Make sure they
understand the quality you require, and
that you understand their policies. Find
out who else has dealt with this company
and contact them for a reference.
When satisfied with the products, terms,
shipping procedures and you know the import
tax situation, have your attorney check the
contract, then deal!
There may still be problems -- any
business can expect a snafu here and
there -- with shipments, breakage and
even payment problems. These are some
of the reasons that merchandise that is
imported directly is so much cheaper.
The other reason is that when you
import something, you usually have
do so in quantity. If it sells well,
you are on cloud nine;
if it doesn't -- well now you know
where jobbers get their merchandise,
and how they can sell it so cheap and
still make a profit! This is why some
importers use the following variation:
You can sell imported goods without
importing them. They are available
from importers, jobbers and several
wholesale houses.
Sometimes excellent buys can be made
on merchandise that someone could not
sell. Maybe time ran out on them, it
was the wrong market, or perhaps they
didn't market them wisely.. Just because
one entrepreneur cannot sell a product
is not proof that another won't get rich
on the same product!
The advantages of buying imported goods
domestically sometimes outweigh the extra
cost (they are not always higher, though).
There is always someone who "gets lucky"
-- they spot a potential fad, promote it
before anyone else, or find new ways to
market things had problems with.
The most dangerous pitfall in this
business is to stock up on something
that you can't sell. The way to avoid
this danger is to test market before
getting in too deep.
NEVER buy products in quantity just
because YOU like them. Unless you are
that one in a million, the public will
often disagree with your personal tastes,
which means you could lose a bundle!
Order a reasonable stock with the
(written, if necessary) assurance
that you can buy larger amounts at
the same (or lower) price, and get
immediate delivery.
Many suppliers (both here and abroad)
will be happy to work with you when
they understand you are working on a
promotion that can be profitable to
both of you.
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