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Hello my friends, Connecting With Your Customers
This is an important exercise on many levels, and not just the metaphysical
ones. To really KNOW your customers, to really UNDERSTAND THEM, what they need
from you, how you can make their lives better by your products and services is
CRUCIAL to all business success.
If you are an artist rather than a business person, think of these people as
your audience, it is essentially the same.
In a moment, think of a single customer you know well and have them appear
before you and slightly below (you are standing on a hill). Take a moment to
really pay attention to them and open yourself up to this person in every way.
Now, and as our minute ticks away, have more and more of your customers appear
on this boundless plane, until there are many, many more than you ever thought
you might reach or touch.
Now stop and for just three deep breaths, communicate with these many people as
one.
Give them your offer of what you have to give, and receive their cheers and
welcome in return.
When you're done, bow to your customers and - go to work!
Have a most wonderful weekend, Kathy Martin
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