Facebook Ads Target 'Jew Haters' After Brand Safety ReassurancesFull disclosure: I’m Jewish. So are Mark Zuckerberg, Facebook co-founder and CEO; Sheryl Sandberg, Facebook COO; and doubtless many others at the social media giant. I have little doubt that company leaders find the fact that advertisers could easily target anti-Semites on the platform repugnant. The fact is, they could. And that means Facebook’s announcement on Wednesday that it would hire “an additional 3,000 content reviewers, nearly doubling our existing team,” according to Carolyn Everson, VP Global Marketing Solutions, Facebook — needs to happen immediately. Related story: Sex, Guns, Babies for Sale on Facebook I’m not just saying this because this time, they came for the Jews. It’s because this isn’t even close to Facebook’s first issue with its machine-driven advertising fiascos. The platform not only allows in hate speech, but it’s gotten the basics — marketing metrics — so wrong that top American advertiser Procter and Gamble pulled back on marketing for awhile. (See “Racism on Facebook — What Year Is This?” and “Facebook Caves, Allows Ad Metrics Oversight.”) That said, here’s what’s going on, and what Facebook said the day before it was doing to prevent this kind of thing.  How Facebook Advertisers Could Target ‘Jew Haters’ http://www.targetmarketingmag.com/article/facebook-ads-target-jew-haters-after-brand-safety-nod/#ne=c103a3e8270841a9485c74c6f8e626e9utm_source=today-%40-target-marketingutm_medium=newsletterutm_campaign=2017-09-16&utm_content=facebook+ads+target+%27jew+haters%27+after+brand+safety+reassurances-2
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