|
Pogo sticking occurs when a user performs a search, clicks on a result, very quickly clicks back to the search result page, and clicks on a different result. This means that when the searcher clicks on a link on a SERP, sees that it’s not what he/she is looking for, immediately leaves by hitting the back button. Google doesn’t like pogo-sticking at all. The reason why is very obvious: when users repeatedly visit your page, but don’t stick around to read what you’ve written, it becomes apparent that the page doesn’t really satisfy the users
|