Todd Brown's BIG Marketing Prediction for 2017... CoFounder of ConversionFly!

Note from Ty: Below is one of the most profound essays I think I've ever seen from Todd Brown, Co-Founder of ConversionFly.

It covers a rare but BIG PREDICTION about 2017, from Todd, every online marketer needs to hear. Which is why I'm sharing it with you here...

From Todd Brown, Co-Founder ConversionFly:

I rarely make predictions. But here's one I'm sadly confident will come to fruition...

In 2017, we'll see a significant upsurge in the number of struggling marketers online.

Not despite all the new easy-to-use page-builders and tools, but because of them.

Fantastic tools like ClickFunnels, Thrive Builder, and OptimizePress, have made it easier than ever before to launch a marketing campaign or funnel online.

And for the serious marketing practitioner these type of tools are fantastic. They allow us to bring solid marketing ideas and campaigns to life much quicker.

But, for the inexperienced or untrained marketer, they've simply provided a faster, easier route to publish "marketing pages".

And because most "marketing education" focuses on the tactical side of marketing, and not the strategy, these marketers often publish these "marketing pages" without the marketing savvy needed to ensure they convert.

Meaning: The ease of creating funnels has led to a lot more ineffective, fruitless marketing campaigns published online. And will lead to even more in 2017.

Why do most of these marketing campaigns fail?

Because the marketers behind them usually don't understand two crucial points about what makes an online marketing campaign successful...

(1) Successful marketing campaigns always target the right audience, and are built on the foundation of an irresistible offer.

And, are supported with an irrefutable marketing argument and based on an emotionally-compelling and intellectually interesting idea.

The pages, the page-builder, the page layout are all secondary. Even inconsequential in many cases.

None of that matters unless the marketing campaign first has the above elements... the right strategy.

(2) This whole business of direct response is a game of math. It's all about tracking, measuring, analyzing, and adjusting accordingly.

It's all about having and using the right numbers to guide your marketing decisions. That includes the scientific improvement of every campaign.

Marketing online is not a game of stepping to the plate and smashing home runs on your first swing at the ball. It's a game of iteration and optimization.

It's a game of scientific, methodical improvement... using the numbers and math of marketing.

For the marketers who get this... 2017 will likely continue to bring more sales, more customers, and more success. For the marketers who don't... well... you already know what I predict.

The ease of publishing new marketing funnels and campaigns doesn't change the foundation of what makes for good, profitable marketing.

So, be smart...

Nail the strategy of your marketing first. And track and measure everything. Everything.

Final Word from Ty:

The tracking, measuring, and analyzing part is why Todd poured so much money into the development of ConversionFly...

It was because he said he wanted the best, most reliable tracking and optimization solution for his own marketing and companies.

And because he trains and coaches so many of the top marketers online, he knew he had to make ConversionFly available to his tribe and the public. (I'm certainly glad he did.)

If you're not using ConversionFly yet, go here to grab a Free Trial.