As part of an ongoing series, each week Insider Picks features a product or store that’s poised for big things. The subject of this week's "We're Obsessed" segment is a direct-to-consumer bedding startup called Brooklinen.  I've waxed poetic on why everyone should own a high-quality set of bed sheets before; they look great, they feel even better, and they can genuinely offer you a better night's sleep for the third of your life you spend doing just that. The only real argument to be made against them is their price. Luxury bedding doesn't come cheap. Even in the direct-to-consumer space — which is leaps and bounds more affordable than traditional retailers like Frette, which marks up its sheets by as much as 220% — finding genuine "deals" and "good values" is next to impossible. You still end up spending somewhere around $300 or $400 on a new set of sheets from startups likeParachute and Cultiver. The missions of these companies are steps in the right direction, and their products are excellent, however, their price points are still pretty high for most shoppers. Brooklinen is different. http://www.businessinsider.com/brooklinen-bed-sheets-best-purchase-ever-made-kickstarter-2016-5?utm_source=taboola&utm_medium=rt-rtcom&utm_term=Discover+The+Bedding+Start+Up+Business+Insider+Is+Obsessed+With&utm_content=http%3A%2F%2Fcdn.taboolasyndication.com%2Flibtrc%2Fstatic%2Fthumbnails%2F6f632ed73e2952a1d83c1b2d075529e8.jpg
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