Pinterest is becoming an increasingly attractive option for businesses when interacting with customers online. Especially if you offer products or services that are visually powerful, Pinterest can be a great tool. But if you’re not sure how to get started with Pinterest, the process might seem daunting.
If you’re a bit overwhelmed, fear not! Signing up for a Pinterest business account and setting up your first board is easier than you might think. Here’s a simple beginner’s guide to Pinterest.
Sign Up for a Pinterest Business Account
To sign up for a Pinterest business account, you need to first visit Pinterest’s business page and enter some basic information. The site will ask for your email, password, business name, type of business and your website. If you already have a personal Pinterest account that you want to use as your business’s account, you can also choose to convert it from that same page.
Add Your Details
Under your basic settings, you can edit your profile including your business name, picture, URL, description and location. It’s a good idea to add some keywords to your business name and description so that people who search on Pinterest or Google can easily find and follow you.
Confirm Your Website
Within that same section, there’s also a button that says “Confirm website.” This allows you to track the content that people pin from your site. So you just need to enter your website in that field and then click confirm. That will give you a code that you can enter on your own website. Once you’ve done that, click the “finish” button back on Pinterest and your business website should be confirmed. That gives you access to analytics about the content that is shared on Pinterest from your website.
Connect Other Social Networks
The site also gives you the option of connecting your other social media accounts to your Pinterest business account. You can connect your Facebook, Twitter, Google+ and email. By doing so, you can have the option of posting some content from Pinterest right to your other pages, which allows for some easy cross promoting. But you can also use those different accounts to actually sign into Pinterest if that makes it easier for you.
https://smallbiztrends.com/2016/08/pinterest-business-account-set-up.html