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Facebook Marketing Algorithm

Facebook has the largest social network in the world. It ahs 1.23 Billion Active users. 62% of whom log in on a daily bases. With such a large market place Facebook can not be ignored by marketers. Your ideal market is using Facebook every day connecting with friends and family as well as searching for products and services. The question is how do you target those users with your marketing campaign? The good news is Facebook allows you to target the age, gender, interests and demographics of you audience. Knowing how that information is used in their algorithm is a key factor in your success.

Facebook uses an algorithm called EdgeRank that decides which news stories appear in the user’s newsfeed. The algorithm hides boring stories and will only show content that is useful and engaging for other readers. So if your story doesn’t score well no, one will see it. The first thig someone sees when they log into Facebook is the newsfeed from friends, family, and their own interests. This summary of what’s been happening with friends and family.

Every action that a friend makes on Facebook is potentially a newsfeed story. Facebook calls these actions “Edges.” That means whenever a friend posts an update or comments on a status update, tags a photo, joins a fan page or R.S.V.P to an event it generates an “Edge” and story may end up in a personal news feed.

It may become completely over- whelming if all the stories from your friends ended up in your newsfeed so Facebook came up with an algorithm that predicts how interesting the story will be to each user. Facebook calls this algorithm “EdgeRank” because it ranks the edges of content. Then they filter each users news feed to filter out the top ranked stories in the users news feed for a particular user. These are the stories that end up in your news feed.

Why EdgeRank Is Important?

Because most of your friends never see your status updates. Facebook looks at all the stories and says “which of these stories has the best “EdgeRank” score? Which next story has the highest score? Let’s show the next. If “EdgeRank finds your story boring that no will see your post due to the algorithm Facebook has in place. Only the most interesting content giving relevant, information will be shown in the news feeds.

Caveat: There appears to be two algorithms that Facebook uses although this has not been conclusively proven. EdgeRank algorithm ranks stories and the other algorithm sorts the news feed. The news feed algorithm includes randomization and a keyword aggregator. Mark Zuckerberg mentioned in an interview with TechCrunch that Facebook users found it strange that Facebook new what they were interested in so they started randomization the news feed. A Facebook engineer in the interview stated that only 0.2% of the eligible stories actually make it into the news feed. This means you are competing with 499 other stories for a single newsfeed slot.

Pick a Topic or niche that you have an interest in and can contribute and promote online. What kind of people are you trying to reach? Are you going to focus on providing educational material, cooking, and business? Plan in advance who you want to reach and then create your content, advertising and websites around that specific niche. You will be able to market to an audience that is looking for certain products and services.

What does this group of people look like?

What are they looking for?

What will your specific information do for them?

How can this information be helpful?

How can you solve their problem?

What kind of information is they interested in and create an info product around that niche?

How much are they willing to pay for it? How much vale can you put on your product? It is a good idea to do some research and see what your completers are doing and what they are selling their products and services for. You can offer you clients lower prices and better service then your completers. Give value in the content you publish on your blogs, websites and social media. How will they reach you content? Are you going to publish your content on a WordPress blog or submit your content in syndication? There are many ways to distribute content online with social media, Facebook, Twitter, Pinterest and Article Directories submissions. Make a marketing plan and send your content out to a targeted audience for your business. For more information on Facebook Marketing go to http://businesstoday.siterubix.com Watch the FREE video tutorial. Get tips, resources and Facebook video course from an expert online Marketer. Learn the secrets to succeeding online in Facebook Marketing. Leave me a comment. Follow me on Facebook

Patricia Lynn

Patricia 13 63 Colleg...	Facebook Marketing For Newbies 8/4/2016 8:06:55 PM
	Facebook Marketing Algorithm Facebook has the largest social network in the world. It ahs 1.23 Billion Active users. 62% of whom log in on a daily bases. With such a large market place Facebook can not be ignored by marketers. Your ideal market is using Facebook every day connecting with friends and family as well as searching for products and services. The question is how do you target those users with your marketing campaign? The good news is Facebook allows you to target the age, gender, interests and demographics of you audience. Knowing how that information is used in their algorithm is a key factor in your success. Facebook uses an algorithm called EdgeRank that decides which news stories appear in the user’s newsfeed. The algorithm hides boring stories and will only show content that is useful and engaging for other readers. So if your story doesn’t score well no, one will see it. The first thig someone sees when they log into Facebook is the newsfeed from friends, family, and their own interests. This summary of what’s been happening with friends and family. Every action that a friend makes on Facebook is potentially a newsfeed story. Facebook calls these actions “Edges.” That means whenever a friend posts an update or comments on a status update, tags a photo, joins a fan page or R.S.V.P to an event it generates an “Edge” and story may end up in a personal news feed. It may become completely over- whelming if all the stories from your friends ended up in your newsfeed so Facebook came up with an algorithm that predicts how interesting the story will be to each user. Facebook calls this algorithm “EdgeRank” because it ranks the edges of content. Then they filter each users news feed to filter out the top ranked stories in the users news feed for a particular user. These are the stories that end up in your news feed. Why EdgeRank Is Important? Because most of your friends never see your status updates. Facebook looks at all the stories and says “which of these stories has the best “EdgeRank” score? Which next story has the highest score? Let’s show the next. If “EdgeRank finds your story boring that no will see your post due to the algorithm Facebook has in place. Only the most interesting content giving relevant, information will be shown in the news feeds. Caveat: There appears to be two algorithms that Facebook uses although this has not been conclusively proven. EdgeRank algorithm ranks stories and the other algorithm sorts the news feed. The news feed algorithm includes randomization and a keyword aggregator. Mark Zuckerberg mentioned in an interview with TechCrunch that Facebook users found it strange that Facebook new what they were interested in so they started randomization the news feed. A Facebook engineer in the interview stated that only 0.2% of the eligible stories actually make it into the news feed. This means you are competing with 499 other stories for a single newsfeed slot. Pick a Topic or niche that you have an interest in and can contribute and promote online. What kind of people are you trying to reach? Are you going to focus on providing educational material, cooking, and business? Plan in advance who you want to reach and then create your content, advertising and websites around that specific niche. You will be able to market to an audience that is looking for certain products and services. What does this group of people look like? What are they looking for? What will your specific information do for them? How can this information be helpful? How can you solve their problem? What kind of information is they interested in and create an info product around that niche? How much are they willing to pay for it? How much vale can you put on your product? It is a good idea to do some research and see what your completers are doing and what they are selling their products and services for. You can offer you clients lower prices and better service then your completers. Give value in the content you publish on your blogs, websites and social media. How will they reach you content? Are you going to publish your content on a WordPress blog or submit your content in syndication? There are many ways to distribute content online with social media, Facebook, Twitter, Pinterest and Article Directories submissions. Make a marketing plan and send your content out to a targeted audience for your business. For more information on Facebook Marketing go to http://businesstoday.siterubix.com Watch the FREE video tutorial. Get tips, resources and Facebook video course from an expert online Marketer. Learn the secrets to succeeding online in Facebook Marketing. Leave me a comment. Follow me on Facebook Patricia Lynn

	+1

Diane 4982 2586 Maple ...	RE: Facebook Marketing For Newbies 8/4/2016 8:39:35 PM
	great post and shared on Pinterest..thanks :-)

	+0

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