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Vaurn James

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Interruptive Marketing...How Effective is It?
5/3/2016 11:49:08 AM


Hello All,

are you an Outbound Marketer who uses Interruptive Marketing techniques (popups, cold-calling, flyers, banners, direct mail campaigns, email campaigns, TV and telemarketing calls) and has it been effective in generating leads and traffic for your enterprise?

Has interrupting another individual's daily routine without permission resulted in generating sales?

The question is very important because consumers are very sophisticated and distrust brands because of countless episodes of fraud with marginal legal consequences from authorities. Difficult to build a successful business without a good business relationship with consumers who don't TRUST you nor believe their needs, wants or interests were considered.

Let's consider the following article than explains the importance of adjusting to the reality of the changing market, here.

Vaurn James
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