[Resources, Ideas, Tips] Improving response to business-to-business, high-tech, Internet, and direct marketing...

***An easy way to increase your speaking profits: sell workbooks***

Creating and selling a workbook -- either at the back of the room in public seminars, or up-front to the corporate client for onsite training ... is a great way to increase your speaking or training fee.

Workbooks are easier to write than books because there is less content and more white space. For workshops, workbooks add tremendous value for participants while also making your job as workshop leader easier.

What to include in your workbooks: Supporting text to explain exercises ... fill in the blanks ... easy questions ... worksheets ... spreadsheets ... thoughtful discussion questions that the reader can answer ... plenty of white space for writing.

Source: Stephanie Chandler, "The Notification Book Marketing Plan," Authority Publishing.

-----------------------------------------------------------------

***4 tips for designing e-mails for mobile devices***

1--Narrow the width of your e-mails to between 500 and 550 pixels so mobile users don't have to scroll left to right to read them.

2--Make body copy 13 points or larger so your e-mails will be readable when the user's mobile device resizes them.

3--Don't include large pictures at the top of your e-mails, because they push your content and messaging down.

4--Include extra space around buttons so it is easy for a fat finger to click on it, and don't clump too many links together
for the same reason.

Source: Reggie Brady, Target Marketing, 5/14, p. 10.

-----------------------------------------------------------------

This post appears courtesy of Bob Bly's Direct Response Letter. Bob Bly is the author of 70+ books and the man McGraw-Hill calls America's top copywriter.