“...there are inside and outside forces barreling down on business-as-usual at full speed—ready to crash and shake things up. And if you’re not braced for impact, your business may not survive.”

Thats quite the opening statement from the new article Forbes.com just released about Yanik Silver’s new Evolved Enterprise book…



And without a doubt, it really got me thinking differently about what business is going to be like in the near future...

So what exactly are these forces that are on a direct collision course with your company?

Yanik claims change is happening from the inside-out and the outside-in…

Here’s more from the article:

“The first force on a collision course with your business is internal—your employees. According to the latest Gallup State of the Workplacepoll, nearly 70% of employees are not engaged at work, and Yanik says it’s only going to get worse, We’re not capturing our employees’ whole heart and soul.

And this is going to become a bigger deal with millennials coming into the workforce because they have this deep-seated need to change the world, baked into their DNA. They’re going to take jobs that may or may not pay them as much, but have a mission or a cause, because they want to make a difference.”

And he appears to be right. Millennials, the generation born from 1981 to 1996, are most likely to positively describe themselves as “environmentally conscious” and “idealistic,” according to a Pew Research study.

Businesses who figure this out and give millennials a “reason why” to work for their company—and provide an outlet for changing the world—are going to benefit. Those that don’t are going to continue to have an ever-increasing share of disengaged employees.

The other force is external—your customers. Says Yanik,

“More and more consumers are starting to set buying-criteria. That’s when all things being considered, they’ll buy the product that’s going to make a difference over buying the product that may or may not make a difference.”

Whether it’s buying local, or avoiding meat with added hormones or antibiotics, or demanding livestock be treated humanely, consumers are shifting their preferences towards businesses that share their values.

It seems as if, more and more, having an authentic cause is not just a “responsible” thing to do, but a way to be a more profitable business.”

If you’d like learn more about this coming shift and how you can position your company ahead of it, then get yourself a copy of “Evolved Enterprise”.

Inside, you’ll get a much deeper look at what’s happening to the business landscape that’s radically changing the criteria for business and economic success in the 21st century.

You’ll see how today’s top companies are creating and recreating their businesses from the ‘inside out’ to create more impact, more meaning, and more profits for everyone involved.

Most importantly, you’ll learn the specific step by step strategies you can use to adapt to these changes and stay competitive well into the future.

Grab one of the 10,000 copies going out at cost here: