Here's how I keep it simple.. You build both cash and credits on the advertising side.
Your advertising side credits are based upon the traffic that you send to ALP via your affiliate links... and the traffic sent by your referrals' affiliate links.
Those credits are automatically available to you - applied to your banner impression ads. The cash builds and becomes available to you once you accumulate at least $35.
Build traffic exchange credits by surfing ALP traffic exchange ads.
You can also buy advertising.
Here's how I see the credits and the cash on the social side.
Those credits can be used for prizes. They also can be converted to the advertising side's banner impression and traffic exchange credits (and more) and used accordingly.
You earn by socializing. The specifics are explained when you hit Credits.
That is my quick view of the affiliate program.
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