People think it is easy to create a social media presence just because it is free but this attitude can lead to errors. So before diving headlong into social media, it will take some time to observe customs and social norms of these new media. The majority of small business owners believe that it is important to have social media presence. Some say social media provides value, some say that it produces advocates for their business and some say they use it to promote services and products. Techie Group Inc. is a Web Development company that provides great knowledge on this field. Listed below are tips to build customer relationship through social media.

• Find the right people that you want to engage with and take time to hear what they have to say.
• Do not think that you are using social media for marketing; instead think of it as a conversation. Do not try to dominate a topic in a social media site, respect others opinion.
• Focus on your objectives if you want to improve social awareness, listen to customers or track what your competitors are up to.
• Participate in conversations and tell your side of the story.
• Know the needs of your audience by knowing the needs of the people you are targeting for a better chance of having a positive experience.