Bioavailability, how effectively a nutrient is absorbed by the body, has always been a key component in Reliv’s approach to nutrition. That’s why our products come in the form of easily absorbed shakes. With LunaRich®, we have taken the bioavailability of lunasin, a key peptide in soy, to a whole new level. LunaRich’s proprietary refinement process retains a more uniform and integrated “shell” of protease inhibitors, protective chaperone molecules that protect the lunasin’s structure after consumption. The lunasin molecule retains its integrity as breakdown of the chaperone molecules continues into the small intestine, where it is absorbed for maximum benefit. watch video to see how this works http://bcove.me/vw720id2 http://static.reliv.com/migrate/editor/file/LunaRichBioavailability(2).pdf