TRUE STORY: How a 37-year-old man sold 820,000 cars in the middle of the great depression - In One Year.
Steal His “Selling Secret” To Boost Your Own Sales And Profits for 2014.
Yes, it’s true—He sold 820,000 cars in one year.
He did not own a car dealership, dear Friend,
Plus... He was not a car manufacturer.
He was just a humble, but clever advertising man in the 1930’s… who had discovered a powerful advertising principle… that could skyrocket sales in any industry… in any economy… good or bad.
The year was 1935. The “Great Depression” was just getting started. Ford motor company was in big trouble.
You see… Chevrolet—General Motors (GM) was kicking Ford’s butt. They had outsold Ford Motor Company every year for some 10 years.
Lucky for Mr. Ford, a 37-year-old man was on staff with Ford’s ad agency. He had a new idea. Tested and proven. He had an idea that Ford’s sales would skyrocket IF… IF… IF… only Ford would let him create just one advertising tool. A tool that would influence Ford sales from one end of the country to the other.
His idea had been tested and proven already in other industries. The tests were conducted using millions of dollars in advertising and marketing campaigns. The tests discovered the kind of advertising that brought about the HIGHEST response in sales and profits… in the QUICKEST time possible.
His method was so powerful Ford paid him $35,000 for his talent in 1935 dollars. That would be about a MILLION DOLLARS in today’s money. Did it pay off for Ford? You bet it did. That year (1935) they sold some 820,000 cars across the nation. It was an explosive year for Ford. GM was caught totally off guard.
The advertising/marketing “trick” this ad man used for Ford was one that any business can use today. It’s a method so powerful that over the years, the same technique has been used to sell millions upon millions of dollars in furniture, shoes, nutritional products, professional services, houses, investment plans, business opportunities… and more. In fact, there are thousands of business owners and entrepreneurs since the 1930’s who claim that this humble advertising man gave them the tools they needed to sell more of their products and services than anything else they had previously tried.
Who was this man? And what did he do for Ford?
The man was Clyde Bedell. And what he did for Ford was a marketing trick that literally FORCED every Ford salesman to use the RIGHT WORDS to move those cars.
Bedell created a unique showroom floor, sales brochure unlike anything they had seen before. To the untrained eye, the sales brochure looked like any ole sales booklet in the showroom of any ole car dealer. But something was different about this one. Something powerful and unique. And I want to put POWER of this sales brochure and Bedell’s 1935 advertising methods in your hands.
I have a special report I’ve put together to explain why, line by line… page by page… why THIS advertising method created a bonus year for Ford Motor Company in 1935.
Hello, my name is Linwood Austin. I’ve been called one of Clyde Bedell’s most famous advertising students. I’ve studied his methods for the past 25 years. I’m so good with his method… I can look at an ad for 2 seconds and tell you if it fits into Bedell’s model of HIGH POWERED advertising techniques. And believe me, today… 90% of all advertising out there… in print, electronic media and on the web… waste selling opportunity.
Don’t let 2014 come and go without putting new, SELLING POWER into your marketing mix. Don’t let another moment go by without learning what Bedell did for Ford that generated sales in unheard of numbers at a time of economic hardship.
AS A SIDE NOTE: Mr. Henry Ford certainly enjoyed the sales his company got in 1935… but he did not know WHY they got such a response that year.
Mr. Ford thought it was because the 1935 Ford motorcar was an exceptionally good car. He was to enamored with his own car he failed to see what was really going on. Mr. Bedell’s advertising technique went right over Henry Ford’s head.
A few years after their record-breaking year, Mr. Ford and Mr. Bedell were on the same stage for a business convention. Bedell shook Mr. Ford’s hand… and said something like “How ‘bout that 1935 sales year?” Ford said to Bedell… “Yeah, that was a good car that year.”
Ford failed to see that the real key reason his sales skyrocketed that year was standing right in front of him. Shaking his hand.
If you want THE SECRET of the 1935 Ford showroom floor sales booklet JOIN THIS FORUM-- let me hear from you.
YOU COULD LEARN the ideas, techniques and methods that can SKYROCKET your sales, no matter what kind of business you’re in.
Henry Ford paid about $40,0000 for this information applied to his business.
Plus—you’re getting the tools and insights that can add many, many, many thousands of dollars… if not millions of dollars to your bottom line, if applied properly.
Bedell’s methods helped Ford beat out their competitors. Let him help you beat out your competitors too.
I’m sending out this announcement to a limited number of folks. The way to reply is to pick up the phone and call me. You can pay with a check or by paypal.
Do it now, while it’s fresh on your mind.
Yours truly,
Linwood Austin
Bedell’s Most Famous Advertising Student.
801-895-9598
yourlinwood@gmail.com
Don’t look for his method in these old 1935 Ford ads… http://www.oldcaradvertising.com/Ford/1935/dirindex.html
Yes, you can see his methods hidden in these ads… but you have to know what to look for. Bedell was clever. He did not want Ford’s competitors catching on to what he was up to. And his methods went right over their heads. But the buying public responded. They bought more Fords that year than they had ever bought before.
N.W. Ayer & Son was the first advertising agency in the United States, founded in Philadelphia, Pennsylvania in 1869. N.W. Ayer was responsible for some of the most enduring slogans in advertising history, including:
"When it rains it pours", advertising salt for Morton Salt, coined in 1912 "I'd walk a mile for a Camel", advertising Camel cigarettes for R.J. Reynolds Tobacco, coined in 1921. Sometimes this slogan was formed into a jingle,"I'd walk a mile for a mild, mild Camel." [1],[2],[3] "A diamond is forever", advertising diamonds for De Beers, coined in 1948 "Reach out and touch someone", advertising long-distance telephone service for AT&T, coined in 1979 "Be all you can be", advertising military service for the United States Army, coined in 1981 In 1973, the company relocated to New York, New York. Following a general trend in the advertising industry, N.W. Ayer was subject to a number of mergers and acquisitions and was eventually acquired by the Publicis Groupe (based in Paris, France), which closed down the N.W. Ayer offices in 2002.
Clyde Bedell - Marketing Advertising Master
LOS ANGELES -- Retail advertising expert confesses: "All good selling is serving."
The first name recorded in the National Retail Advertising Hall of Fame was Clyde Bedell’s. Among six nationally known nominees he was given 65 percent of all 2000 votes cast from sales and promoting executives.
Born in 1898, Bedell found himself in the forefront of the advertising industry by the 1930's and 40's.
He taught businesses to sell and advertise more effectively and intelligently, always in accord with his basic belief: "good selling is serving".
In his first advertising agency job he raised about $50,000 among the nations osteopaths by mail -- over 75 years ago!
He sold the Curtis Publishing Company on accepting the only advertising they have ever run on any system of therapeutics -- a series of half pages in the Saturday Evening Post. And Clyde Bedell wrote the ads, too. He was 22 at the time.
In California, when Californians, Inc. was one of the countries big national accounts, he handled half of it for one advertising agency, when he was 25. Clyde counted coupons and analyzed ads in detail. He wrote ads that produced coupons from better-qualified prospects for half to two-thirds the cost of his competitor's.
At Butlers Brothers, then the world’s largest wholesalers, he sold general merchandise, by mail, and had actual response on about $2,000,000 worth of direct selling advertising a year, when that was a lot of money.
He reduced mail selling costs so much he was made Director of Sales and Advertising, over about 1000 employees. Applying his principles of mail selling to man-selling, he generated enormous specialty volume, and taught sales staffs that "formula selling" pays off handsomely.
In 1934-5 for N.W.Ayer, he sold Ford the only national sales training program they had used in many years. He then created the entire program (a reversal of policy in car presentations), and this was the one year in ten before the last World War, and many years flowing, that Ford beat Chevrolet in sales.
Years later, Mercedes Benz was so thrilled with just one idea he gave them that they gave him a brand new car. That single idea sold tons for them.
While lecturing copyrighting classes at the Northwestern University School of Commerce, Bedell could not find a book that presented a systematic, integrated approach to the creation of selling copy; not just words for words' sake. But powerful persuasive copy that would make advertising highly profitable.
He found no book based on the organized siftings of systematic research. Instead he found assorted intuitions and fragments of experience.
So, he wrote his own textbook, How To Write Advertising That Sells, which McGraw-Hill published first in 1940, followed by a second revised edition in 1952. It became a hot best seller among teachers and practitioners, and entrepreneurs because of its informal style and plentiful examples. I have this book available if you want one. It's not listed on my site. E-mail me for details to Contact Us
By 1963 Clyde Bedell's advertising techniques were so successful in so many different industries that the Newspaper Advertising Executives Association literally begged him to write down all his secrets in an easy-to-use, systematic course -- How To Convert White Space Into Advertising That Sells. I have this book available if you want one too. It's not listed on my site. E-mail me for details to Contact Us
In How To Convert White Space Into Advertising That Sells, Bedell reveals six foundation truths that makes marketing successful:
· All good selling is serving.
· People only buy to get benefits.
· Benefits must be supported by product points and features.
· People will read any amount of copy -- as long as it's interesting, helpful or service-rendering copy.
· For consistent profitable advertising: there must be planning, and on time.
· The "boss" -- the top management -- must understand, believe in and enforce these foundation truths and the principles that make advertising work.
Bedell fearlessly challenged anyone in the advertising community who based their practice of advertising mainly on hunch or intuition. He rightly challenged those who claimed to be "professionals" who wasted advertising dollars on methods long proven by research to be ineffective.