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A mantra in internet marketing is: The Money Is In The (Email) List.

Establishing The VIP Customer Base

An overlooked asset to many businesses is the VIP customer. Identifying and managing them is vital to a business' bottom line. How so?

Who is the VIP customer? The VIP shopper is any customer that you may find a way to get them back shopping for more from your business. Depending on the size of your business and advertising budget, this is accomplished in many ways.

Macy's, JCPenny, and similar businesses utilize print and broadcast media for both the in-house credit card client and the general public. That's fine for any organization that can afford the budgeting for such advertising methods. However, there is a solution for many businesses, big and small, with smaller or no advertising budgets.

EZ-Responder.com can become an effective and affordable means by which any business can establish their own VIP customer base by employing simple customer data collection. What can that be? Name and email address. That's it! By placing this customer information into an EZ-Responder.com email database, any business will be able to start a newsletter, copy and paste advertisements in plain text or html (the latter being the means to using graphics, etc.), and establish a VIP client base. How affordable is this?

Did you know that the current price of a followup postcard is now $.33? This means that you can send a postcard to 45 or 57 people for $15 and $19, respectively. If you frequently use the email messaging system of EZ-Responder.com to do your followups, you can reach 600 to 1500 email recipients for $15 and $19 monthly, respectively. Which method do you prefer?

VIP email marketing is a cost-effective method of customer retention.