"That internet advertising stuff never worked for me!"

How many times have you heard someone say that?

Ask the person if their can-opener ever opened any cans FOR them?

Do they USE the internet ad sites?

What do you need to do to open a can?

The can has to make contact with the can opener...YOU have to make contact with the advertising sites.

The can opener has to be clamped down onto the edge of the can...YOU have to be clamped down onto the edge of all your advertising (make a schedule for yourself and stick to it, relentlessly)

It has to spin around until completely opened...YOU have to give the readers a REASON to CLICK OPEN your ads, use compelling subject-lines, lists of benefits, compelling tweets, exciting banners.

Can openers NEVER open cans by themselves.

Advertising sites won't work unless YOU USE THEM.