When looking for a niche market, many people try to go for huge general markets where they can’t hope to compete. Golfers for example, middle aged people, pet owners may seem like good niche markets but they really are way too big. Try entering the word ‘golf’ into a search engine, you’ll get millions of results. Narrowing your focus to a small niche market gives you the following advantages; - There’s way less competition.
- Small markets are much easier to dominate – so you can become the main source for your product or service online.
- Since niche markets are close knit communities, your reputation can quickly spread by word of mouth – providing you with an ever growing base of potential customers.
- You can easily gain the loyalty of your customers – which gives you plenty of opportunities to expand your offer with related products and follow up offers.
So how do you find your niche market?
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