Why is the failure rate within the MLM industry around the 97%
mark. The fact is most MLMers have not got a clue how to market
their business, and the sad fact is that much of the guru led
advice, coming out of the industry… even from so called leaders
within that industry is utter baloney. Quite frankly, when I hear
an MLM sponsor advising their downline ‘you need to write down a
list of family and friends and then go and sell, sell, sell’… I
actually feel I want to reach for the vomit bucket. Sorry for
being so vulgar, but this rubbish that these people are spreading
about makes me angry. The fact is, when you have ran out of
friends and neighbors to harass with your sales pitch …Then what
do you do? …Unless you start banging on all the doors in your
neighborhood your stuck.
The fact is that the hard sell with the MLM industry is what has
given it a bad name and leaves a “bitter taste in the mouth”.
This is not to mention all the positive thinking baloney many of
these companies come up with. When it seems that you are having a
bad week and can’t even get a family friend interested… what do
your upline and the MLM execs say… you need to be more positive…
please, spare me this tripe.
Until MLMers have a major paradigm shift in their thinking and
realize that trying to sell their opportunity is what is killing
it… then frankly they are doomed to fail.
Good salesmen are as rare as ‘hens-teeth’, the fact is that very
few people are good at it, and even fewer can stand the constant
barrage of refusals they get, before they manage to sponsor
anyone. The fact is, even if you can build a big downline… most
of the people within it, will be learning the same MLM sales
pitch tactics from the company execs… and you end up with a dead
dowline.
The few that do succeed within the MLM industry (often after
years of failure), do so after waking up to the fact that…
virtually everything the MLM industry is teaching them is
garbage. And the first piece of good advice you get from a good
sponsor is to: ‘stop trying to sell’ and instead position
yourself as someone who is offering others what they are looking
for.
The first key to success within the MLM industry; is to realize
that hard sell is the guarantee to failure. One needs to realize
that the key to success is not selling, but marketing. Learning
to position yourself in the market place of ideas… and then
instead of trying to go after sales… prospects will start being
attracted to you. You need to position yourself so they start
actively looking for what you are offering. One of the simplest
ways of doing this is through newsletter marketing… offer a
newsletter through a blog or website and people actively looking
for the kind of advice you are offering will subscribe.
But you may ask “what use is getting individuals to subscribe to
a newsletter, and what has it got to do with MLM?” – Well, once
you have a list of prospects through a regular newsletter
(offering good information that they actively want to receive),
you have put yourself in a position of trust. You see, the reason
that the MLM sales pitch doesn’t work is because every Tom, Dick,
and Jane is at it. It just becomes ‘white noise’ and an immediate
switch off. You know the type of thing …”I’ll make you rich”,
“The Easy way to a Fortune”, “Join me and Retire from your
Job ” …The trouble is that these type of claims… even if some of
them are true, are just advertising fodder… that numbs the brain.
Is it any wonder that people keep hopping from one opportunity to
another. However, if you can communicate with individuals through
newsletter marketing and grow their trust in you – and then when
you do present your offer, it doesn’t sound like more white
noise… particularly if the offer is within the context of what
you are writing about. Then you will not only have a potential
prospect for your MLM, Affiliate Program, product or service… but
possibly a customer who will come back… again and again.
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HERE ARE YOUR NEXT STEPS:
1) Log in to your Member Area and upgrade to Authorized Reseller
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2) Now, decide how much money you want to make and order all the
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What I would suggest you do is at the very least -0 sign up for free -
and then watch the pre-recorded Webinar with Jim Carpenter ....then
if you are not convinced this is for you.... simply cancel your
account and no hard feelings.
The audio and video on the main affiliate page don't really do
the program justice ....you really need to listen to Jim in his
own words.