Hi Winston;
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What kind of businesses do these people operate Linda? Are they service or product oriented? Strictly online? or both online and offline?
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Product based - strictly online.
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It's nice to hear when people are doing good.
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I agree completely. There's so much mass confusion about "how to sell" online that it's hard for people to know what works - and sometimes, IF anything really works.
With so many marketing pundits preaching the merits of the sales letter, I find it very amusing to note that NEITHER of the sites I refer to even USE a sales letter.
Thing is, business isn't about a methodology (ie, sales letter, direct marketing, etc) as much as it's about this: Know Thy Customer!
: )
Linda
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